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FINAL EXAM REVIEW - TICKET AND SPONSORSHIP SALES RATED 100% CORRECT!!
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FINAL EXAM REVIEW - TICKET AND SPONSORSHIP SALES RATED 100% CORRECT!!
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FINAL EXAM REVIEW -TICKET AND
SPONSORSHIP SALES
RATED 100%
CORRECT!!
TICKET AND SPONSORSHIP SALES
Evatee 9/18/24 TICKET AND SPONSORSHIP SALES
, FINAL EXAM REVIEW - TICKET AND
SPONSORSHIP SALES RATED 100% CORRECT!!
What type of sponsorship relationship exists when a company provides goods
or services in lieu of cash payment for its sponsorship fee? Answer - VIK
When sport properties sell sponsorship levels (or tiers), each level offers a
package with specific inventory. Generally speaking, this approach offers less
customization than would be available from a sponsorship category approach.
Answer - True
Match each term with the correct definition/description.
1.
"[ ] is a performance measure for evaluating the efficiency of an investment or
to compare the efficiency of a number of different investments"
2.
"[ ] is a contractual right that gives its holder the option to enter a business
transaction with the owner of something, according to specified terms, before
the owner is entitled to enter into that transaction with a third party."
3.
"[ ] is a cash and/or in-kind fee paid to a property (typically sports,
entertainment, non-profit event or organization) in return for access to the
exploitable commercial potential associated with that property"
4.
"[ ] is a subset of leveraging, "where the potential exists for audiences to
interact or in some way become involved with the sponsor"
5.
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