MEJO 101 Final Exam Questions With Correct Answers
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Course
MEJO
Institution
MEJO
MEJO 101 Final Exam Questions With
Correct Answers
Kamrhan Farwell, Suman Lee, Eva Zhao - answerwho are the 3 PR panelists who spoke?
3.4 - answerAs of 2016...
the internet has ___ billion users
45% - answerAs of 2016,
___ of the world uses the internet
2.3 - answerAs of 2016,
there are ___...
FARA (Foreign Agency Registration Act - answer✔Act stating that public relations agents in the
US working for foreign clients should register at the Department of Justice
Japan - answer✔Who is the top global PR client in the US?
government, corporate, embassy, tourism office - answer✔4 types of Foreign Clients in the US:
1. Understand your publics/audiences.
2. Engage your publics.
3. Communicate core values of brands genuinely and strategically.
4. Connect an organization and its publics in a meaningful way. - answer✔Eva Zhao's 4 tips for
Public Relations in the Digital Era:
Kamrhan Farwell - answer✔Who is UNC's Vice Chancellor of Communications?
business - answer✔advertising is where ___ collides with the arts
branding - answer✔A marketing function in which a brand differentiates itself and its products
1. target
2. strategy
3. execution
4. campaign
5. brand - answer✔John Sweeney's 5 components that make up the "structure of branding:"
targeting - answer✔the process of choosing who your potential customers are/will be
strategy - answer✔the selection of your message based on who your audience is
REPEAT
*The message will be conveyed in slightly different ways and formats, but the message remains
the same
*this will allow you to get a sense for the product (who they are) - answer✔During the
campaign, it is important to __ your message
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