What is culture?
-:- Coherent, learned, shared view of a group of people about life
concerns that ranks what is important, furnishes attitudes about what
things are appropriate, and dictates behavior
What are the 3 keys to understanding culture?
-:- 1. Attitudes
2. Behaviors
3. Values
...
Prototype- Examine person using stereotyped information, but this approach allows
flexibility and can leave room for differences in individuals
What is High Context culture vs Low Context culture?
✓ -:- High Context- relies on minor details to communicate necessary
info (rank, setting, nonverbal). Value personal relations and goodwill.
Trust is established first, through slow, ritualistic negotiations
Low Context- relies on words spoken in a message to deliver and understand
communicated info. Value expertise and performance. Fast and efficient negotiations
What the 5 High highest Context cultures and 5 Lowest Context cultures?
✓ -:- High
1. Japanese
2. Chinese
3. Korean
4. Middle East
5. Latin America
2|P a g e | G r a d e A + | 2 0 2 0 2 5
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