Exam (elaborations)
Chapter 5&6 Questions Graded A+
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Exam of 10 pages for the course Beacon at Beacon (Chapter 5&6)
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Chapter 5&6If you want to determine the size of your Web site's audience, the metric you will use for
the most accurate measurement will be:
reach.
hits.
unique visitors.
page views. - answer unique visitors.
In order to accept payments by credit card, online merchants typically must have a
merchant account established with a bank or financial institution.
True
False - answer True
Studies of the effects of social "connectedness" on Internet purchases indicate that the
more "connected" an individual:
the more that individual shares purchasing decisions with friends.
the less that individual is influenced by friends' purchases.
the less purchasing that individual does.
the more purchasing that individual does. - answer the less that individual is influenced
by friends' purchases.
Smishing attacks exploit SMS messages.
True
False - answer True
Search engine advertising and marketing expenditures in 2013 were approximately:
$19 million.
$1.95 billion.
$19.5 billion.
$195 million. - answer$1.95 billion.
, All of the following are factors in contributing to the increase in cybercrime except:
the ability to remotely access the Internet.
the Internet is an open, vulnerable design.
the ability to anonymously access the Internet.
the Internet's similarity to telephone networks. - answerthe Internet's similarity to
telephone networks.
Conversion rate is a measure of the:
percentage of shoppers who do not return within a year after their initial purchase.
percentage of visitors who become customers.
percentage of existing customers who continue to buy on a regular basis.
percentage of visitors who indicate an interest in a site's products by registering or
visiting a product's pages. - answerpercentage of visitors who indicate an interest in a
site's products by registering or visiting a product's pages.
None of the following payment systems offers immediate monetary value except:
credit cards.
personal checks.
stored value/debit card.
accumulating balance. - answerstored value/debit card.
Symmetric key encryption is also known as:
public key encryption.
secret key encryption.
PGP.
PKI. - answersecret key encryption.
Which of the following online advertising formats attracted the least amount of spending
in 2013?
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