Exam (elaborations)
Mejo 137 AD Final Questions and CORRECT Answers 2024/2025
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Mejo 137 AD Final Questions and CORRECT Answers 2024/2025
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Mejo 137 AD FinalTHE EVOLUTION OF ADVERTISING AND AD - ANSradio
TV Ads
Junk Mail
Digital (show and email)
Social and Apps
AD AGENCY FUTURE - ANSUX (A Day within the Life of the Customer)
"ADVERTISING IS THE ROCK 'N' ROLL OF THE ____ WORLD" - ANSBUSINESS
brand fairness - ANSAll the reports you've got with the logo is emblem equity
the very last method - ANS1) Make sure what you say honestly matters
2) Insist on a good approach
three) simplicity
account manager - ANSvoice of the customer (is aware of what the purchaser should count on//
patron going through man or woman in an organisation, in price of the account, sort of sales and
dating)
-Determine the customers stop aim for the marketing campaign
-Understand what is worked and hasn't worked
-Figure out the patron's timeline
-Get a experience of the budget for the challenge or marketing campaign
-Determine the selection makers/stake holders
-Determine the deliverables and codecs
strategist - ANSvoice of the customer
-cultural anthropologist and stand-in for the patron's client, research and evaluation, know the
whole thing about the purchaser
account planner and strategist is making an attempt to... - ANSDetermine who're we talking to
with the marketing campaign// who's the audience/client
, Understand how the customers/customers experience and what they think about
emblem/product/carrier/employer
Determine how the client needs the patron/purchaser to experience and think
suitable media is ideal _____ - ANSstorytelling
varieties of planners - ANSACCOUNT PLANNERS MEDIA PLANNERS
UX PLANNERS
to get insights you should... - ANS-Read anything and everything/RESEARCH
-Use Focus Groups
-Demographics, Psychographics and Ethnographics
-Surveys
-Monitor Social Media - ALL OF IT
-Big Data/DATA MINING
-People watch
how to construct a tale - ANS-Stories run on warfare
-When all is adequate, we are now not involved
-Without is generally more thrilling that with
-What are the tensions within the clients employer or product class?
-Start with THIS vs. THAT
-Brand as archetypes
the creative quick - ANSthe report used to create a verbal exchange between the CREATIVES
and the PLANNERS
-SEE THE PROBLEM, CONSUMER OR THE CATEGORY IN A NEW WAY
-GET IMMERSED IN THE CLIENT/BRAND
-TELL THE STORY
what is protected in a innovative quick? - ANSWhat's the state of affairs and why are we
communicating (why the need for ads)
What is the Business Objective?
What's the Marketing Objective?
Who is the Target Audience?
How do they (goal) presently THINK/FEEL/DO and why?
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