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MEJO 137 PR Exam UNC Questions and CORRECT Answers 2024/2025
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MEJO 137 PR Exam UNC Questions and CORRECT Answers 2024/2025
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MEJO 137 PR Exam UNCTraits of PR - ANS-deliberate
-planned
-overall performance displays policies
-public interest
- way verbal exchange
-control of opposition/conflicts
-running on intangibles
outline PR - ANSthe control of at the same time influential relationships inside a web of
relationships comprised of stakeholders and agencies
PR vs Advertising - ANSboth- publicity methods, rely on mass media to distribute content
pr- little content manipulate, loose media resources, advocates, target various publics, blend of
communique channels
advert- high content material control, pay for placement of media, convince, goal consumers,
particular channels for unique ads
PR vs Marketing - ANSboth- address org's relationships, blend of communique channels, need
to make certain org's fulfillment and economic survival
pr- make sure fulfillment through building relationships and goodwill, target audiences, publics
or stakeholders, focus on variety of publics, relationships and reputation
marketing- ensure fulfillment with the aid of analyzing markets and growing earnings, goal
markets, customers or clients, attention on merchandise, placement, packaging and rate
PR vs Journalism - ANSboth- interview people, acquire/synthesize big quantities of information,
write in journalist fashion
pr- recommend org on information, advocates, relies upon on journalist's credibility, cognizance
on specific publics, mix of communique channels
journalism- file information, inform, rely on PR for info and assets, broad target market,
communique through a channel
objectivity - ANSstate of being unfastened shape the have an impact on of personal emotions or
opinions in considering ad representing information
advocacy - ANSpublic merchandising of a reason, idea or coverage
transparency - ANScritical whether or not you practice public statistics with a journalistic set of
values or with advocacy
PR models - ANSpress agentry/exposure, public facts, 2-way asymmetric, 2-way symmetric
, press agentry version - ANSpropaganda, one way communique, PT Barnum, little concern for
accuracy, benefit public's attention, sports and product records
public statistics model - ANSaccurate and actual facts to publics, one way conversation, Ivy
Lee, authorities, nonprofits, enterprise
2-way uneven - ANSpersuasion to trade publics' attitudes or behaviors, unbalanced 2 way
conversation, Edward Bernays, aggressive enterprise, agencies
2-manner symmetric - ANSunderstanding, balanced 2 manner communique, org is as in all
likelihood to change as publics, regulated enterprise, disaster control
execs of companies - ANSobjectivity, abilties and expertise, massive resources, offices at some
point of usa, hassle solving skills, credibility
cons of businesses - ANSsuperficial understanding, component-time dedication, need for
lengthy briefing, internal resentment, want for path, statistics and self belief, high expenses
organization's charges and costs version - ANSbillable time (hourly charge + operations)
retainer fee
fixed challenge charge
no pay for placement
how does PR vary (agencies) - ANSad/advertising and marketing promotes org's services while
Pr promotes the org as an entire
PR differs (publics) - ANSad/advertising convince purchaser agencies at the same time as PR is
extra concerned with publics
PR differs (relationships) - ANSad/advertising see relationships as manner to stop whilst PR
sees them because the cease
unfastened glide of data - ANSPR advocates for agency in market of thoughts; advocacy is the
central fee undemocratic societies, PR need to continue to be transparent about its role and
reason
brand journalism - ANSapplication of journalistic skills to produce information content material
for an company to talk without delay with its publics with out a 3rd birthday party agency
financial convergence - ANSvarious media org's and capabilities are merged underneath a
single ownership structure
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