MKT 320F Exam 3 Vocabulary Questions
and Answers 100% Pass | Latest Update
place - making goods and services available in the right quantities and
locations--when customers want them
channel of distribution - any series of firms or individuals who
participate in the flow of products from produ...
place - ✔✔making goods and services available in the right quantities and
locations--when customers want them
channel of distribution - ✔✔any series of firms or individuals who
participate in the flow of products from producer to final user or consumer
direct marketing - ✔✔direct communication between a seller and an
individual customer using a promotion method other than face-to-face
personal selling
discrepancy of quantity - ✔✔the difference between the quantity of
products it is economical for a producer to make and the quantity final
users or consumers normally want
discrepancy of assortment - ✔✔the difference between the lines a typical
producer makes and the assortment final consumers or users want
regrouping activities - ✔✔adjusting the quantities or assortments of
products handled at each level in a channel of distribution
accumulating - ✔✔collecting products from many small producers
, bulk-breaking - ✔✔dividing larger quantities into smaller quantities as
products get closer to the final market
sorting - ✔✔separating products into grades and qualities desired by
different target markets
assorting - ✔✔putting together a variety of products to give a target market
what it wants
traditional channel systems - ✔✔a channel in which the various channel
members make little or no effort to cooperate with each other
channel captain - ✔✔a manager who helps direct the activities of a whole
channel and tries to avoid, or solve, channel conflicts
vertical marketing systems - ✔✔channel systems in which the whole
channel focuses on the same target market at the end of the channel
corporate channel systems - ✔✔corporate ownership all along the channel
vertical integration - ✔✔acquiring firms at different levels of channel activity
administered channel systems - ✔✔various channel members informally
agree to cooperate with each other
contractual channel systems - ✔✔various channel members agree by
contract to cooperate with each other
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