MKT 320F Final Exam Practice Questions and Answers | 100% Pass
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Course
MKT 320
Institution
MKT 320
MKT 320F Final Exam Practice
Questions and Answers | 100% Pass
Which marketing management philosophy focuses on the question, "What do customers
want and need?"
A. Sales
B. Market
C. Product
D. Internal
E. Production - Answer️️ -B
A company that wants to implement a market orientation ...
_____ is a strategy that focuses on keeping and improving relationships with current
customers.
A Organization-customer synergy
B Market engineering
C Relationship marketing
D Transactional marketing
E Commitment selling - Answer✔️✔️-C
A business is concerned with many day-to-day activities. Some of the most important of
these activities are the planning and development of a product, its ability to
communicate value, its pricing policy, and the distribution strategy. These activities are
all a part of:
A human resources.
B a control system.
C accounting.
D marketing.
E production. - Answer✔️✔️-D
Earl is starting a new bank. Before the opening day, Earl had a meeting with all
employees. He discussed their mission, defined objectives for the bank for the coming
years, and shared who their target market is. He talked about their product offerings and
where their future branches would be located. Earl is sharing the bank's:
A hierarchical restructuring.
B reengineering.
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