MAN 320F EXAM 2 AROIAN STUDY
GUIDE
Blue Ocean Strategy - Answer️️ -strategy where it includes all industries not in
existence, unknown market space
going where the profits and growth is, not where the competition is
Red Ocean Strategy - Answer️️ -all industries in existence, the known ...
Blue Ocean Strategy - Answer✔️✔️-strategy where it includes all industries not in
existence, unknown market space
going where the profits and growth is, not where the competition is
Red Ocean Strategy - Answer✔️✔️-all industries in existence, the known mkt space
industries never stand... - Answer✔️✔️-still
strategic move - Answer✔️✔️-the set of managerial actions and decisions involved in
making a major market-creating business offering
with technology & globalization, it has led to what? - Answer✔️✔️-accelerated
commodization
where brands become more similar, ppl buy more on price
The iPod was so successful because it was a - Answer✔️✔️-fully-integrated product
What does it mean...blue ocean? - Answer✔️✔️-creating a new group of consumers
most are created from within red oceans
what is the key to success? - Answer✔️✔️-market opportunity
Value innovation - Answer✔️✔️-low costs
high buyer value
red vs blue ocean strategy - Answer✔️✔️-Red:
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