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TAMU COMM 308 Exam #1 (Yadlin Segal) Questions with Solutions
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TAMU COMM 308 Exam #1 (Yadlin Segal)
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TAMU COMM 308 Exam #1 (Yadlin Segal)T/F: One assumption in human communication research is that what we observe can
tell us something about an underlying reality we cannot observe. - answer True
T/F: It is generally agreed that findings about human behavior in one setting can be
generalized in other settings. - answer False
T/F: The researcher's level of engagement with his or her research participants shapes
the nature of the research results obtained. - answer True
T/F: Two characteristics of the scientific method are observation and the attempt to rule
out alternate explanations. - answer True
T/F: Generally, communication research can be summarized as a process of asking
questions and answering them. - answer True
T/F: Content analysis is essentially a qualitative method for assessing media content. -
answer False
T/F: Researchers may use both qualitative and quantitative methods in their research. -
answerTrue
T/F: Researchers never mix qualitative and quantitative methods in their research. -
answerFalse
T/F: Researchers must always be objective in reporting their research. - answerFalse
T/F: Good research always requires large samples of people or media content. -
answerFalse
T/F: Research reports are persuasive documents. - answerTrue
T/F: A communication researcher will typically combine all of the following in a research
project: mass, organizational, group, and interpersonal communication. - answerFalse
T/F: Rhetoricians study the use of language in persuasion and argumentation. -
answerTrue
T/F: At its simplest, empiricism can be defined as research based on observation. -
answerTrue
, T/F: Surveys may use mail, phone, the Internet, or interviews to gather data. -
answerTrue
Defining a research question involves:
A. personal interest in the topic
B. the feasibility of doing the study
C. the rewards of completing the study
D. A, B, and C
E. A and B - answerD. A,B, & C - Personal interest in the topic, the feasibility of doing
the study, and the rewards of completing the study.
In research, problem solving can involve:
A. changing your research methods
B. Discovering new research questions that must be answered
C. changing your research altogether
D. A and B
E. A, B, and C - answerE. A,B, & C - Changing your research methods, discovering new
research questions that must be answered, changing your research altogether.
Increasingly, communication researchers need to report their results to:
A. Social Media
B. Government Agencies
C. Corporations
D. Foundations
E. All of the Above - answerE. All of the above
Generally, phenomenologists and ethnographers assume that:
A. Human communication behavior is best understood subjectively
B. Analysis of media content provides the best insight on human communication
C. Human communication behavior is best understood objectively.
D. Statistical analysis will add to the precision of research findings.
E. Involvement in the lives of the people studied is not necessary. - answerA. Human
communication behavior is best understood subjectively.
The "qualitative vs quantitative data" debate is best answered with the statement that —
A. qualitative beats quantitative
B. quantitative beats qualitative
C. each provides a different kind of information
D. the two should not be combined
E. the two should be combined - answerC. Each provides a different kind of information.
Which of the following is the first step in a communication research project?
A. publication
B. problem solving
C. peer persuasion
D. peer review
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