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CAPSIM EXAM UNF MAN 4720 WILLIAMSON STUDY GUIDE
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CAPSIM EXAM UNF MAN 4720 WILLIAMSON STUDYGUIDE
1. In your capstone, how many fundamental strategies may serve as the foundation
for your own unique strategy? - ANSWER C. 6.
2. A broad differentiation strategy keeps a foothold in each market niche.
Additionally, the business will have a competitive edge if it can differentiate its
products with superior design, great visibility, and ease of use. - A TRUE
ANSWER
3. The following marketing tool is used to monitor how the company's products
compare to those of its rivals: - Perceptual Map, Answer B.
..
4. The rating reliability of Mean Time Before Failure is expressed in hours, or
ANSWER C.
5. The Age Score: There is a rough cut for how old or how young a product must
be to be eligible for purchase. - ANSWER B: Untrue
6. The most crucial factor for "High End Segment" customers is performance. -
ANSWER B: Untrue
7. How long a project takes to complete? - ANSWER A. How automated the
product is on the production line
B. The quantity of concurrently running R&D initiatives
C. How close a new product location is to an already-existing product in your
company's line
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