LOMA 291 Module 2 Study Guide
Omnichannel distribution - Answer️️ -A form of distribution that enables personalized
sales to customers through multiple, integrated communication channels.
Common ways to engage with customers - Answer️️ -- Face to Face
- Phone
- Direct Mail or Email
- ...
Print and Broadcast Media - Answer✔️✔️-An insurer or financial professional may use
printed publications, such as magazines or newspapers, to describe a particular product
and generate interest in that product. Insurers can try to reach a particular target market
by printing advertisements in newspapers in certain geographical areas or in magazines
that appeal to certain demographics. For example, an advertisement for an annuity
product designed for people age 62 or older might appear in a magazine for retired
people.
An insurer can use radio, television, or video streaming sites to disseminate an
advertising message over a wide area to a large, generally undifferentiated audience.
However, selecting certain programs or times of the day in which to advertise does
allow an insurer some selectivity. For example, a life insurance product might be
advertised on television between the hours of 8 and 10 p.m. when newly married
couples or young parents are likely watching television.
Worksite Marketing - Answer✔️✔️-Financial professionals sometimes engage in worksite
marketing to distribute voluntary benefits. Usually, the employer collaborates with the
financial professional to promote voluntary benefits to employees.
Examples of voluntary benefits
include:
Life insurance
Disability insurance
Accident insurance
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