CST 105 Exam 2
Key Elements of Introductions ch9 - correct answer ✔✔Gain attention, connect with audience, establish
credibility, state thesis, preview main points,
Key Elements of Conclusions ch9 - correct answer ✔✔Review, Payoff, Urge to action, and Effective
closure
Proper outline construction (formal and keyword) ch9 - correct answer ✔✔Formal: brief transitional
phrases, complete list of references cited in acceptable format, listing of all headings as complete
sentences, notation of outside sources will be in presentation.
Keyword: contains structure of entire presentation by text includes only vital words and phrases that you
will need.
How to develop a purpose and thesis statement ch9 - correct answer ✔✔Purpose: explains the effect
you want your presentation to have on audience
Thesis: explaining the content that will achieve your purpose
Different patterns of organization ch9 - correct answer ✔✔Spatial, Chronological, Comparison &
Contrast, Casual, Problem-Solution, Motivated Sequence, Journalist's, and Topical
Classic dimensions of credibility/ Modern characteristics ch11 - correct answer ✔✔Classic: ethos
Modern: Competence, Character, Caring, Connection
Audience Analysis ch11 - correct answer ✔✔Demographics: categories based on characteristics (age,
sex, religious affiliation, ethnic group, etc)
Attitudes: Feelings abt issues, people, things. Degrees of intensity and either pos or neg
Beliefs: General principles that underlie attitudes. Imply level of commitment. One belief generate many
attitudes
Values: Priorities that people hold strongly and usually accept as self-evident
, How to give and receive constructive criticism ch11 - correct answer ✔✔
Maslow's Hierarchy of Needs ch11 - correct answer ✔✔Bottom to top: Physiological, Safety,
Love/belonging, Esteem, Self-actualization, Self-transcendence pg 276
Importance of Immediacy ch11 - correct answer ✔✔Describes behavior that communicates approach-
ability and closeness between people. Suggests and promotes positive feelings
What is persuasion and how it differs from informative ch 13 - correct answer ✔✔persuasion: involves
intent pg 314
Goals and expectations of a persuader ch13 - correct answer ✔✔Aim for small changes, connect
w/audience, and embrace controversy
Building arguments- claim, ground, warrant, qualifier, rebuttal - correct answer ✔✔Claim: statement that
you want someone to accept
Ground: Provides evidence that supports a claim
Warrant: Entitling us to connect the claim with the ground
Qualifier: limits force of a statement
Rebuttal: Offers a counter-argument or reveals when the claim doesn't hold
Issues of fact, value, and policy - correct answer ✔✔
Types of Reasoning - correct answer ✔✔Deductive, Inductive, Reasoning from Cause and Effect,
Reasoning from Analogy, and Faulty
Fallacies - correct answer ✔✔common flaws in argumentation
Basic Ideas about relationships ch14 - correct answer ✔✔Relationships carry risks, are dynamic, require
effort, involve mutual obligations, and are unique