Competence, Character, Caring, Connection - correct answer ✔✔What are the four C's of source
credibility?
Competence - correct answer ✔✔Describes the perceived knowledge a source has on a topic. Does the
speaker seem to know what he or she is talking about?
Character - correct answer ✔✔Refers to perceptions of how honest a source is
Competence - correct answer ✔✔These things establish _____________________ for a source (Which
of the four C's of Credibility):
education, training, person experience, achievements, intelligence, or presentation of skills.
Character - correct answer ✔✔These things establish ____________________ for a source
(Which of the four C's of Credibility):
reputation, consistency, and objectivity
Caring - correct answer ✔✔The sense that a source has our best interests at heart.
responsiveness, understanding, and empathy - correct answer ✔✔Factors that contribute to caring
Responsive - correct answer ✔✔sources react quickly and appropriately to audiences
Understanding - correct answer ✔✔sources recognize the needs, desires, feelings, and thoughts of
others.
Empathy - correct answer ✔✔The ability to take the perspective of others and see things on their terms
, Connection - correct answer ✔✔Describes the sense of how closely linked we feel to a source
Identification - correct answer ✔✔the feeling that the audience shares a bond with a source
Similarity, Attractiveness - correct answer ✔✔Connections that develop to a source stem from these
factors
Similarity - correct answer ✔✔We often tend to like people who are like us.
Attractiveness - correct answer ✔✔Audiences attribute higher credibility to sources they find attractive.
Physical attractiveness can make a source seem more competent, trustworthy, and likeable.
Attitudes - correct answer ✔✔The feelings people have about specific issues, people, or things. Always
have valence and a degree of intensity. Easy to alter.
Beliefs - correct answer ✔✔General principles that underlie attitudes. Imply a level of commitment, and
one can generate many attitudes. Require significant effort to change.
Values - correct answer ✔✔Priorities that people hold strongly and usually accept as self-evident.
Anchor beliefs and attitudes in a moral foundation. Most resistant to change.
Maslow's Hierarchy of Needs - correct answer ✔✔Identifies the essential requirements for psychological
well-being and person growth
Physiological Needs - correct answer ✔✔Most basic needs. They determine physical survival at a level
necessary to seek fulfillment of any other needs
Safety Needs - correct answer ✔✔Apply when the person can live dat to day. Fulfillment of these needs
assures some continuity and ability to plan for the future
love and belonging needs - correct answer ✔✔Include the need for long term, unconditional acceptance
from others.
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