✓ ~~> deals with international business, does business the "american
way", which turns off foreign business leaders
-the cultural imperative
-culture barriers and norms prevented american man and Japanese man
from doing business together
High context cultures
✓ ~~> Cultures in which nonverbal and situational messages convey
meaning
-relationship more important than terms
Low context cultures
✓ ~~> Cultures in which words convey primary meaning
-nonverbal messages are secondary
-the terms of the deal are more important than building a business
relationship
Hofstede's dimensions
✓ ~~> -long-term vs. short-term orientation
-uncertainty avoidance
-masculinity vs. femininity
Master01 | September, 2024/2025 | Latest update
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