,1. Which of the following marketing strategies is most effective for
positioning a new innovative healthcare product?
a) Cost Leadership
b) Differentiation
c) Focus
d) Retrenchment
Answer: b) Differentiation
Rationale: Differentiation helps in establishing a unique
market presence, especially for innovative products.
2. In healthcare marketing, which metric is most critical in
evaluating the effectiveness of promotional campaigns?
a) Click-through rate
b) Patient acquisition cost
c) Social media engagement
d) Brand awareness
Answer: b) Patient acquisition cost
Rationale: It directly reflects the efficiency of marketing
expenditures in attracting new patients.
, 3. What is the primary objective of segmentation in healthcare
marketing?
a) To increase price competition
b) To enhance product distribution
c) To identify and target specific patient groups
d) To minimize promotional expenses
Answer: c) To identify and target specific patient groups
Rationale: Segmentation allows marketers to tailor their
messages to specific patient needs.
4. Which of the following is NOT a factor in the marketing mix
(4Ps) for healthcare services?
a) Price
b) Promotion
c) Profit
d) Place
Answer: c) Profit
Rationale: The marketing mix focuses on product, price,
promotion, and place, but profit is a broader business outcome.
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