(WGU D379) MKTG 6020 Social Media Marketing - Readiness Assessment Guide Q & S (WGU D379) MKTG 6020 Social Media Marketing - Readiness Assessment Guide Q & S (WGU D379) MKTG 6020 Social Media Marketing - Readiness Assessment Guide Q & S
,1. Multiple Choice: Which platform utilizes the EdgeRank
algorithm to determine the visibility of content in a user's
news feed?
a) Twitter
b) LinkedIn
c) Facebook
d) Instagram
Correct Answer: c) Facebook
Rationale: EdgeRank is the algorithm used by Facebook
to govern where and what posts appear on each individual
user's newsfeed.
2. Fill-in-the-Blank: __________ is the process of identifying
and assessing what is being said about a company,
individual, product, or brand on the Internet.
Correct Answer: Social Media Monitoring
Rationale: Social media monitoring allows companies to
gather public online content (from blog posts to tweets, from
online reviews to Facebook updates), process it, and see
whether something negative or positive is being said
affecting their reputation.
3. True/False: Influencer marketing is irrelevant to B2B
marketing strategies.
Correct Answer: False
Rationale: Influencer marketing can be highly relevant for
B2B campaigns, as it helps in building brand credibility and
reaching out to new audiences through thought leaders in
the industry.
, as effective social media marketing strategies? (Select all
that apply)
a) Content automation
b) Paid advertising
c) Personalized messaging
d) Frequent posting
Correct Answers: b) Paid advertising, c) Personalized
messaging
Rationale: Paid advertising and personalized messaging
are effective strategies as they allow for targeted content
delivery and personal engagement with the audience,
respectively.
5. Multiple Choice: What is the primary benefit of using
social media for businesses?
a) Reducing operational costs
b) Increasing organic reach
c) Enhancing customer service
d) Driving website traffic
Correct Answer: d) Driving website traffic
Rationale: While social media can serve various
purposes, its primary benefit for businesses is driving
website traffic, which can then be converted into leads and
sales.
6. Fill-in-the-Blank: The term __________ refers to the use
of social media platforms to manage and improve an
organization's message and online presence.
Correct Answer: Social Media Optimization (SMO)
Rationale: SMO is a digital strategy that can be used to
increase awareness of new products and services, connect
with customers, and mitigate potential damaging news.
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