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(WGU D383) MKTG 6060 Search Engine Optimization - Objective Assessment Guide Q & S $13.49   Add to cart

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(WGU D383) MKTG 6060 Search Engine Optimization - Objective Assessment Guide Q & S

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(WGU D383) MKTG 6060 Search Engine Optimization - Objective Assessment Guide Q & S (WGU D383) MKTG 6060 Search Engine Optimization - Objective Assessment Guide Q & S (WGU D383) MKTG 6060 Search Engine Optimization - Objective Assessment Guide Q & S

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  • September 13, 2024
  • 17
  • 2024/2025
  • Exam (elaborations)
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D383 MKTG 6060



Search Engine Optimization




OBJECTIVE ASSESSMENT GUIDE
Q&S




©WGU 2024/2025

,1. Which of the following is NOT a component of Google's
E-A-T framework?
- A) Expertise
- B) Authoritativeness
- C) Trustworthiness
- D) Accessibility
Correct Answer: D) Accessibility
Rationale: E-A-T stands for Expertise,
Authoritativeness, and Trustworthiness, and accessibility is
not included in this framework.

2. What is the main purpose of schema markup in SEO?
- A) To improve site speed
- B) To enhance search engine understanding of the
content
- C) To increase keyword density
- D) To redirect visitors
Correct Answer: B) To enhance search engine
understanding of the content
Rationale: Schema markup helps search engines
interpret the content of web pages more effectively,
potentially leading to better visibility in search results.

3. Which Google algorithm update predominantly focused
on content quality and site authority?
- A) Penguin
- B) Panda
- C) Hummingbird
- D) RankBrain
Correct Answer: B) Panda
Rationale: The Panda update specifically targeted low-
©WGU 2024/2025

, quality content and aimed to improve the ranking of high-
quality sites.

4. What is the purpose of a 'robots.txt' file?
- A) To improve site speed
- B) To manage meta tags
- C) To communicate with web crawlers
- D) To provide analytical data
Correct Answer: C) To communicate with web crawlers
Rationale: The robots.txt file is used to instruct search
engine crawlers on how to crawl and index pages on a
website.

### Fill in the Blank Questions

5. _____ refers to the practice of optimizing web pages
and content to improve visibility and ranking in search
engine results pages (SERPs).
Correct Answer: Search Engine Optimization (SEO)
Rationale: SEO is the overall strategy for improving
visibility on search engines.

6. In the context of SEO, the acronym SERP stands for
________.
Correct Answer: Search Engine Results Page
Rationale: SERP is the page displayed by search
engines in response to a user's query.

7. The practice of including related search terms and
variations within a web page's content is known as
________.
Correct Answer: Semantic SEO
Rationale: Semantic SEO involves a deeper
©WGU 2024/2025

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