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MNM3709 ASSESSMENT 2 SEMESTER 2 2024 You have been appointed to analyse Ocean Basket's market by practically describing the five role players and their roles based on Ocean Basket purchasing situations. As the market becomes increasingly competitive, O$2.98
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MNM3709 ASSESSMENT 2 SEMESTER 2 2024 You have been appointed to analyse Ocean Basket's market by practically describing the five role players and their roles based on Ocean Basket purchasing situations. As the market becomes increasingly competitive, O
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Course
Strategic Marketing (MNM3709)
Institution
University Of South Africa (Unisa)
Book
Marketing Research
MNM3709 ASSESSMENT 2 SEMESTER 2 2024
You have been appointed to analyse Ocean Basket's market by practically describing the five role players and their roles based on Ocean Basket purchasing situations.
As the market becomes increasingly competitive, Ocean Basket must develop strategies to re...
Table of Contents
QUESTION 1 [10 MARKS] ........................................................................................................................ 3
Pure Loyalty Strategy .......................................................................................................................... 3
Push Loyalty Strategy .......................................................................................................................... 3
Pull Loyalty Strategy............................................................................................................................ 3
Purchase Loyalty Strategy ................................................................................................................... 4
Purge Loyalty Strategy ........................................................................................................................ 4
QUESTION 2 [8 MARKS] .......................................................................................................................... 4
Related Products or Services .............................................................................................................. 5
Usage Problems .................................................................................................................................. 5
Value or Experience Compatibility ...................................................................................................... 6
Perceived Risk ..................................................................................................................................... 6
QUESTION 3 [16 MARKS] ........................................................................................................................ 6
Five Role Players in Ocean Basket's Market ....................................................................................... 6
Initiator ............................................................................................................................................... 6
Influencer ............................................................................................................................................ 7
Decider ................................................................................................................................................ 7
Buyer ................................................................................................................................................... 7
User ..................................................................................................................................................... 7
References .............................................................................................................................................. 8
IMPORTANT NOTES TO CONSIDER .......................................................................................................... 9
BMZ ACADEMY 061 262 1185/068 053 8213
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