MKTG 396 FINAL TERM PAPER EXAM QUESTIONS WITH CORRECT WELL DETAILED ANSWERS
2 views 0 purchase
Course
MKTG 396
Institution
MKTG 396
associated services/augmented product - Additional services or features that enhance the core product
brand associations - Mental links between a brand and its attributes or benefits
brand awareness - Extent to which consumers are familiar with a brand
brand dilution - Weakening of a brand...
MKTG 396 FINAL TERM PAPER EXAM QUESTIONS
WITH CORRECT WELL DETAILED ANSWERS
associated services/augmented product - ✔✔Additional services or features that enhance the core
product
brand associations - ✔✔Mental links between a brand and its attributes or benefits
brand awareness - ✔✔Extent to which consumers are familiar with a brand
brand dilution - ✔✔Weakening of a brand through unsuccessful brand extensions
brand equity - ✔✔Value and strength of a brand in the marketplace
brand extension - ✔✔Using an existing brand name for a new product category
brand licensing - ✔✔Allowing another company to use a brand for a fee
brand loyalty - ✔✔Customer's commitment to a particular brand
brand personality - ✔✔Human-like characteristics associated with a brand
brands - ✔✔Distinct names and symbols used to identify products
cobranding - ✔✔Two or more brands jointly marketing a product
consumer product - ✔✔Product purchased by the final consumer for personal use
, convenience goods/services - ✔✔Inexpensive goods or services purchased frequently with minimal
effort
core customer value - ✔✔Basic problem-solving benefits that customers are seeking
family brand - ✔✔Using a single brand name for multiple related products
generic - ✔✔Unbranded products that are plainly packaged
individual brands - ✔✔Using separate brand names for different products
manufacturer brands - ✔✔Brands created by manufacturers
perceived value - ✔✔Customer's assessment of a product's overall worth
private label brands - ✔✔Brands created by retailers or wholesalers
product category - ✔✔Group of products that satisfy a similar need
product line-depth - ✔✔Number of products within a product line
product lines - ✔✔Group of closely related products
product mix - ✔✔Assortment of product lines offered by a company
product mix breadth - ✔✔Number of different product lines offered by a company
shopping goods/services - ✔✔Products that consumers compare on attributes such as price and quality
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Aceyourscores. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $14.49. You're not tied to anything after your purchase.
