Exam (elaborations)
COB 300D- Test 3 questions well answered to pass
- Course
- Institution
COB 300D- Test 3 questions well answered to pass
[Show more]
Content preview
COB 300D- Test 3Convenience products - correct answer ✔✔types of products you buy most often, consume daily/
weekly
they have broad availability
-Toothpaste/hygiene
Shopping products - correct answer ✔✔Things bought less regularly than convenience products.
buy once or twice a year/ every few years
have higher margins
-Phones/Clothes
Specialty products - correct answer ✔✔things that you dream of buying
nice cars/watches
Unsought products - correct answer ✔✔things you buy out of necessity but you don't really want to buy
thesaurus/ car first aid kit
raw materials - correct answer ✔✔materials that come in their natural form
Manufactured materials - correct answer ✔✔processed raw materials
Component parts - correct answer ✔✔Create finished products that are part of other finished products
seats in a car, stereo, windshield
Capital equipment - correct answer ✔✔Machines directly impacting a companies output
MRO supplies - correct answer ✔✔Machines used to maintain or repair a companies products
, a golf course using a machine to maintain their green
Accessories - correct answer ✔✔Products that have nothing to do with your output
Continuous innovation - correct answer ✔✔requires no new learning by consumers
cherry coke
discontinous innovation - correct answer ✔✔requires new learning and consumption patterns by
consumers
tesla/autonomous cars
Dynamically continuous innovation - correct answer ✔✔disrupts consumer's normal routine but does
not require totally new learning
electric toothbrush
SKU - correct answer ✔✔Stock Keeping Unit = unique identification number that defines an item for
ordering or inventory purposes.
Screening and evaluation - correct answer ✔✔stage in the new product process where the company
finds out is there a need for the product
Business analytics - correct answer ✔✔Stage in the new product process where a company finds out if
the product is profitable
Development stage - correct answer ✔✔stage in the new product process where the company alpha and
beta tests a sample
idea generation - correct answer ✔✔the systematic search for new product ideas
new-product strategy development - correct answer ✔✔the stage of the new-product process that
defines the role for a new product in terms of the firm's overall objectives
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BravelRadon. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $15.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
81989 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now