WGU D077 EXAM WITH 100% CORRECT ANSWERS AND LATEST VERIFIED QUESTIONS ALREADY GRADED A+
4 views 0 purchase
Course
WGU D077
Institution
WGU D077
WGU D077 EXAM WITH
100% CORRECT ANSWERS AND LATEST
VERIFIED QUESTIONS ALREADY GRADED
A+
Primary marketing research technique that explores the impact of one or more factors, such as the
comparison of two marketing campaigns - ANS-experimental research
Automatic, low-involvement purchase ...
WGU D077 EXAM 2024-2025 WITH
100% CORRECT ANSWERS AND LATEST
VERIFIED QUESTIONS ALREADY GRADED
A+
Primary marketing research technique that explores the impact of one or more factors, such as the
comparison of two marketing campaigns - ANS-experimental research
Automatic, low-involvement purchase decision process based on limited information or information
gathered in the past - ANS-routine problem-solving
Identify the SWOT in this situation: New government policies will help the company in the future - ANS-
external opportunity
or political reasons - ANS-boycott
,One of the drivers of customer equity, based on how the customer assesses the value of the brand -
ANS-brand equity
The unique identity and associations of a company, often captured in a design, sign, symbol, or words
that identify a product and differentiate it from competitors - ANS-brand
Expansions and contractions in the level of economic activities (business fluctuations) around a long-
term growth trend - ANS-business cycle
Sales to another company that consumes the product or services as part of operating the business or
uses the product in the assembly of the final product it sells to consumers - ANS-business to business
(B2B)
Personal Selling is the personal aspect of the Promotion "P" in the marketing mix, briefly discuss how
you think Personal Selling is part of both Marketing and Sales. - ANS-The salesperson extends the
relationship that was established through marketing efforts and makes a personal connection with you.
If you have a good experience, your relationship with the company gets even better, and you are more
likely to shop there again and tell your friends. In addition to closing the sale (when the customer
purchases the product or service), the salesperson has a very important role in the marketing process.
Because the salesperson (in the store, online, or on the phone) is a primary touch point and a personal
interaction with the customer, the salesperson is the brand in the eyes of the customer.
Define the 4 key trends in Personal Selling - ANS-Technological advances and the internet are providing
additional means for customers and salespeople to interact. Adaptive selling is a trend in personal
selling that focuses on understanding the customer's social style and adapting your approach to it.I
ntegrated marketing communications (IMC) supports sales by immersing customers in communications
with the brand using different touchpoints. Artificial intelligence is allowing sales to reach a new level of
customized messaging.
Which attribute represents qualitative research? - ANS-Exploring ideas, perceptions, and behaviors in
depth
Which growth strategy utilizes new markets with existing products using the strategic opportunity
matrix? - ANS-Market development
What are the four social styles in the social style matrix? - ANS-analytical, driver, amiable, and
expressive.
,A marketing experiment where two variants of a campaign are tested to see which one is most effective
- ANS-A/B testing
Using social styles to customize a sales approach to the specific customer - ANS-Adaptive selling
Positive, negative, or ambivalent evaluation of people, objects, event, activities, ideas, or anything else
in the environment - ANS-attitudes
Characteristics that define a product and will influence the customer's purchase decision - ANS-
attributes
Style of handling conflict with little empathy or self-interest - ANS-Avoidance
General increase in prices of goods and services over time and decrease in the purchasing power of
money - ANS-inflation
Information from within a company, such as sales and marketing records, that can be used for
secondary data in marketing research - ANS-internal data
The initial phase in the negotiation process, where information is gathered - ANS-Investigation
Changes in behavior that result from previous experiences - ANS-learning
Human requirement for interpersonal relationships (family, friendships, intimacy) and feelings of
belongingness - ANS-Love and belonging needs
Growth strategy focused on expanding existing products into new markets - ANS-market development
Growth strategy focused on current products and current markets with the goal of increasing market
share - ANS-market penetration
Planning tool which uses a quadrant to map the strategic position of a business brand based on the
brand's market share and the market's growth potential - ANS-BCG Matrix
, Voluntary and intentional refusal to buy products from a certain person, company, or country for ethical
Sales directly to the individuals who consume a finished product for personal use - ANS-business-to-
consumer (B2C)
Group of decision makers for a purchase by an organization - ANS-buying center
When a company sells products directly to consumers, in competition with the company's own channel
partners - ANS-Channel conflict
Style of handling conflict with high concern for both empathy and self-interest - ANS-Collaboration
The study of individuals, groups, or organizations and all the activities associated with the purchase, use,
and disposal of goods and services - ANS-consumer behavior
Statistical measure of consumers' level of optimism about current and future economic conditions -
ANS-consumer confidence
The user of a purchased product or service - ANS-consumer
Promotion through the creation and sharing of messages and materials designed to stimulate interest in
a product - ANS-Content marketing
Cooperation between levels of a distribution channel as described by a formal agreement - ANS-
contractual vertical marketing system
Way of conducting business with commitment to the values, norms, and expectations of society for
social responsibility - ANS-Corporate Social Responsibility (CSR)
Ownership by a single company of all levels of production and distribution - ANS-corporate vertical
marketing system
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Shimwai126. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $21.99. You're not tied to anything after your purchase.
