Measurement correct answers process of finding out wheter people/ media content have more/less of an attribute we are interested in
Numerals/Number correct answers Labels
assign value/relativity to phenomena
NOIR correct answers Nominal, Ordinal Interval, Ratio
- measurements can be Nominal...
APRD 3003 Quiz 2 || All Correct.
Measurement correct answers process of finding out wheter people/ media content have
more/less of an attribute we are interested in
Numerals/Number correct answers Labels
assign value/relativity to phenomena
NOIR correct answers Nominal, Ordinal Interval, Ratio
- measurements can be Nominal (essentially labels)
- ordinal - allow rank ordering
- interval - allow statistical calculations
- ratio - allow more sophisticated options
Test-retest correct answers check seeks to establish that a measure of communication will
produce the same result at two different times, all other things being equal
-common for reliability
- reliability coefficients (0-1.0)
Internal Reliability correct answers test whether individual questions are consistent in results
Content validity correct answers if it matches/covers all aspects of the concept under
investigation
Face validity correct answers questions that appear to measure what they measure. vary from
group to group
construct validity correct answers agreement between the concept or construct you are trying to
measure
divergent validity correct answers Should not show any relationship to dissimilar measures
criterion validity correct answers relates your measure to other specific measures in two ways:
- high concurrent validity it scores on measure correlate highly with other same measurements
- high predictive validity if measure predicts real world outcome
Likert scale correct answers - frames as a statement, not q
- has 5 points
- strongly agree, agree, neutral, disagree, strongly disagree
semantic differential scale correct answers - 5 point scale, each assigned a value 1 - 5
- pairs opposite ideas toward a concept or object & invites respondents to decide where between
the two opposites their opinions lie
validity correct answers measure what they are supposed to measure
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller FullyFocus. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.29. You're not tied to anything after your purchase.
