Communication research publishes articles that... correct answers explore the processes, antecedents, and consequences of communication in a broad range of societal systems.
Name four characteristics of communication research correct answers 1. Unfolds new dimensions of knowledge 2. Systematic a...
APRD 3003 Final Exam || A Verified A+ Pass.
Communication research publishes articles that... correct answers explore the processes,
antecedents, and consequences of communication in a broad range of societal systems.
Name four characteristics of communication research correct answers 1. Unfolds new
dimensions of knowledge 2. Systematic and scientific process 3. Based on relevant logic 4.
Establishes cause/effect relationships
What are the five basic assumptions behind communication research? correct answers 1.
Observations capture an underlying reality 2. Theories about human behavior can be generalized
3. Researchers should distance themselves from participants 4. Research should be done for a
specific purpose 5. There is one best position to observe human behavior
What is meant by "observations do/do not capture an underlying reality"? correct answers what
we choose to look at tells us something about an underlying reality we cannot see but assume to
exist (like power)
What is meant by "theories about human behavior can/cannot be generalized"? correct answers
behavior can be generalized but we should question the extent to which it is
What is meant by "researchers should/should not distance themselves from their participants"?
correct answers the more distant a researcher is the more neutral she can be, but if she's not close
enough she'll miss important insights
What is meant by "research should/should not be done for a specific purpose"? correct answers
researchers could be too close to the work and be biased by personal motivations
What is meant by "there is/is not one best position to observe human behavior"? correct answers
some aspects are more important to look at, but they all play an important role
What is induction? correct answers Notice -> theorize -> conduct study - coffee bar (Reasoning
from observations to a theory that might explain the observations)
What is deduction? correct answers Theorize -> conduct study -> observe to validate/invalidate -
women & academic performance (Reasoning from a theory to defining the observations you will
make to test the theory)
What is abduction? correct answers Observe -> reason -> investigate reasoning - children on
campus (Reasoning from an observed effect to possible causes)
What are the goals and values of starting with the "why" question? correct answers more
philosophical starting point; most scholars are motivated by curiosity and desire to understand
human comm
, What types of research fall under 'starting with the "why" question'? correct answers exploration,
description, explanation, prediction, control, interpretation, criticism
What is exploration research? correct answers curiosity-based research that "maps out" a new
area before studying it further; can lead down unknown paths (as opposed to testing a specific
hypothesis)
What is description research? correct answers an account or documentation of observed
conditions; describing phenomena so that others can understand it
What is explanation research? correct answers attempting to answer why certain comm
phenomena occur
What is prediction research? correct answers major goal of overall research; understanding
behavior in order to forecast the conditions it occurs in
What is control research? correct answers gaining info about human behavior in order to predict
and control it
What is interpretation research? correct answers seeks to understand how humans interpret/make
sense of things; placing oneself "in the other persons shoes"
What is criticism research? correct answers studies that explore the way in which comm
establishes, reinforces, and maintains power structures in society
What are the methods and epistemologies of 'starting with the "how" question'? correct answers
starting with a method preference; strengths of the approach are openness (data available to
others) and self-correction (can be replicated)
What types of research fall under 'starting with the "how" question'? correct answers
epistemology, tenacity, intuition, authority, rationalism, empiricism, positivism
What is epistemology research? correct answers study or theory of knowledge; looks at how we
know what we know
What is tenacity research? correct answers a way of knowing based on accepting knowledge
because it has stood the test of time (correct or incorrect); we've always done it so we understand
it that way
What is intuition research? correct answers arriving at an answer on a hunch or gut instinct
What is authority research? correct answers a way of knowing knowledge based on a credible
source
What is rationalism research? correct answers the view that knowledge is best acquired by reason
and factual analysis - logical reasoning
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