Exam (elaborations)
OIM 210 Exam – Questions & Answers (Verified)
- Course
- Institution
OIM 210 Exam – Questions & Answers (Verified)
[Show more]
Content preview
OIM 210 Exam – Questions & Answers (Verified)Why did it hurt Netflix to go public? Right Ans - The firm was required to
disclose its financial position, and Walmart and Blockbuster moved in.
Advertising and Brands Right Ans - Advertising can build awareness, but
brands are built through customer experience.
How did Netflix gain a greater sale than walmart and Blockbuster? Right
Ans - They were building a brand in a business no one else was in- a
nationwide network of automated distribution centers that could deliver
DVDs over night to 97 percent of the population.
The long tail Right Ans - Refers to an extremely large selection of products.
Firms can make money by offering a near limitless selection.
How did Netflix utilize the long tail? Right Ans - If offered the most unique
DVD titles, and people were attracted to the wide selection.
Why did Walmart choose not to compete against Netflix, and why did
Blockbuster lose when they did Right Ans - Because there were very high
entry costs, and Netflix already had a very solid customer base. Blockbuster
could not compete with distribution centers, selection and customers.
Collaborative Filtering Right Ans - A classification of software that
monitors trends among customers and uses this data to personalize an
individuals customer experience.
Churn Rate Right Ans - The rate at which customers leave a certain product
or service
Marginal Cost of Digital Goods Right Ans - 0
Netflix and First-Sale Doctrine Right Ans - Although physical copies are
bought and sold at whatever they are bought and sold for, digital copies
require licensing, which was very expensive for netflix.
Long-Enough tail Right Ans - Licensing issues made it impossible for netflix
to achieve the long tail, so they settled for the "long enough tail"
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Zendaya. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75632 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now