OIM 210 Final Exam – Questions & Answers (Rated A+)
IPO Right Ans - Initial public stock offering, the first time a firm makes
shares available via a public stock exchange, also known as 'going public.'
Sarbanes-Oxley Act
(SOX or Sarbox) Right Ans - Enacted in the wake of the accounting scandals
of the early 2000s.
The act raises executive and board responsibility and ties criminal penalties
to certain accounting and financial violations.
Often criticized, it is also seen as raising stakes for mismanagement and
misdeeds related to a firm's accounting practices
Internet of Things (IoT) Right Ans - A vision where low-cost sensors,
processors, and communication are embedded into a wide array of products
and our environment, allowing a vast network to collect data, analyze input,
and automatically coordinate collective action
How is a Brand different than Advertising?
Select one:
a. Brands are built by spending money on expensive Super Bowl ads
b. Brand is something you can build overnight and managers shouldn't worry
about
c. During the dot-com era a brand wasn't seen as important
d. Brands are built through customer experience Right Ans - d. Brands are
built through customer experience
What caused Netflix to lose nearly one million customers in three months?
Select one:
a. A new, inexperienced CEO was appointed to replace Reed Hastings
b. The company sponsored the creation of its own original content.
c. The digital streaming service was terminated, to be replaced completely by
mail-order DVDs.
d. Netflix poorly communicated their new pricing scheme and then attempted
to split the firm into two separate services. Right Ans - d. Netflix poorly
communicated their new pricing scheme and then attempted to split the firm
into two separate services.
, A _________ is a set of interrelated activities that bring products or services to
market.
Select one:
a. Distribution channel
b. Value chain
c. Network effect
d. Innovation funnel Right Ans - b. Value chain
Which of the following is NOT one of Porters five forces?
Select one:
a. Potential new entrants
b. Threat of substitute products or services
c. Power of buyers
d. Threat of government policy Right Ans - d. Threat of government policy
Which of the following companies are examples of disruptive companies that
attacked the low ends of their markets with business models that allowed
them to make money at discounted prices.
Select one:
a. Apple
b. Walmart
c. Microsoft
d. Macy's Right Ans - b. Walmart
Almost all security breaches can be traced back to technology lapses;
personnel or procedural factors rarely factor in.
Select one:
a. True
b. False Right Ans - b. False
In security circles the phrase "compliance" refers to:
Select one:
a. legal or professionally binding steps that an organization must take.
b. security audit practices used by the tech divisions of Big Four accounting
firms.
c. a firm's installing software to fulfill government surveillance requirements.
d. the U.S. government legislation requiring organizations to share security
breaches with law enforcement and industry trade organizations.
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