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ESB V2 Domain 2 Lesson 1 questions well answered already passed
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ESB V2 Domain 2 Lesson 1 questions well answered already passed
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ESB V2 Domain 2 Lesson 1Target Market - correct answer ✔✔Identifies the customer group to which a company markets its
products and services.
Value Proposition - correct answer ✔✔Statement that explains why a customer should do business with
a company.
Primary Data - correct answer ✔✔A more accurate and reliable source of customer wants: first-hand
accounts, interviews and surveys.
Secondary Data - correct answer ✔✔Less reliable information on customer needs because it contains
personal bias, articles and academic journals.
Direct competitor - correct answer ✔✔Business that sells similar products or services to your business.
Indirect competitor - correct answer ✔✔A business that sells a different product or service from yours,
but fills the same customer need or want.
SWOT - correct answer ✔✔Strength, Weakness, Opportunity, Threat
Risk tolerance - correct answer ✔✔Amount of loss one is willing to take when making an investment
decision.
Executive summary - correct answer ✔✔Creates the first impression of a business plan.
Growth Mindset - correct answer ✔✔Believing that one can accomplish anything through hard work.
S Corporation - correct answer ✔✔For-profit corporation with limited liability and comes with a lower
tax rate that prevents the company from being double-taxed.
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