MKT 320F EXAM 1 QUESTIONS AND ANSWERS ALREADY PASSED
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Course
MKT 320F EXM 1
Institution
MKT 320F EXM 1
MKT 320F EXAM 1 QUESTIONS AND
ANSWERS ALREADY PASSED
What is "brand revitalization"?
It refers to efforts to renew and enhance a brand’s image and market position, often to
combat declining sales or outdated perceptions.
How does "behavioral segmentation" differ from other types of se...
MKT 320F EXAM 1 QUESTIONS AND
ANSWERS ALREADY PASSED
What is "brand revitalization"?
✔✔ It refers to efforts to renew and enhance a brand’s image and market position, often to
combat declining sales or outdated perceptions.
How does "behavioral segmentation" differ from other types of segmentation?
✔✔ Behavioral segmentation divides the market based on consumer behaviors and interactions
with products, such as purchase frequency and brand loyalty.
What does "market positioning statement" entail?
✔✔ It is a concise declaration that communicates how a brand or product should be perceived by
the target market compared to competitors.
What is "content marketing"?
✔✔ A strategy that involves creating and distributing valuable, relevant content to attract and
engage a target audience and drive profitable customer actions.
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, How does "sponsorship marketing" work?
✔✔ It involves a company supporting an event, activity, or individual in exchange for brand
visibility and positive association.
What are "touchpoints" in customer experience management?
✔✔ Touchpoints are any interactions or points of contact between a customer and a brand
throughout their journey, impacting their overall experience.
What is "customer journey mapping"?
✔✔ It is the process of visualizing and analyzing the steps and experiences a customer goes
through when interacting with a brand, from awareness to purchase.
What does "niche marketing" focus on?
✔✔ Niche marketing targets a very specific, well-defined segment of the market, focusing on
specialized needs or interests that are not addressed by broader marketing.
How is "brand architecture" structured?
✔✔ Brand architecture defines the organization and relationship between different brands or
products within a company’s portfolio, guiding brand strategy and marketing.
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