international marketing
plan/conduct transactions across boarders
international marketing emphasizes
-cross border transactions
-satisfaction of consumers needs
-exchange between transacting parties
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international marketing - ANSWER- plan/conduct transactions across boarders
international marketing emphasizes - ANSWER- -cross border transactions
-satisfaction of consumers needs
-exchange between transacting parties
multi domestic marketing - ANSWER- used when firms develop separate
marketing strategies
global marketing - ANSWER- coordinated and integrated across multiple
countries
culture - ANSWER- learned behaviors
learned shared and transmitted from one generation to the next - ANSWER-
Culture
culture passed on by - ANSWER- parents(primary)
social organizations
special interest groups
the government
schools
Encultured - ANSWER- the process by which an established culture teaches an
individual its norms and values
acculturated - ANSWER- adapted to a new or different culture
Ethnocentricity - ANSWER- the belief in the inherent superiority of one's own
group and culture
, Cultural Literacy - ANSWER- detailed knowledge about a culture that enables a
person to work happily and effectively within it
Elements of Culture - ANSWER- language, religion, values and attitudes, customs
and manners, martial elements aesthetics, education, social institutions
Language - ANSWER- messages are conveyed by the words spoken and the way
in which they are spoken (tone of voice)
Language Importance - ANSWER- collection information
providing access to local society
communicating with channel members
providing a means of interpreting context
Non-verbal language - ANSWER- messages are conveyed by body language,
gestures and eye contact
religion - ANSWER- -defines ideals for life
-existence of a higher power
-reflected in values and attitudes and eventually behavior
Aspects of Non-verbal Language: - ANSWER- Time - flexible in many cultures
Space - Arabs and Latins may get a little too close
Material possessions - type of suit, watch, car and phone
Friendship patterns - who you kno
Business agreements - formal or info
Values - ANSWER- shared beliefs which have been internalized.
Attitudes - ANSWER- evaluation of alternatives based on internalized values.
Manners and Customs - ANSWER- Gift giving
How products are used
Material Culture - ANSWER- Value placed on material possessions by society
Aesthetics - ANSWER- what is or is not considered to be beautiful or in good
taste
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