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MGT 6311 gatech Midterm Exam questions & correct Answers 100- Verified.
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MGT 6311 gatech Midterm Exam questions & correct Answers 100- Verified.
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MGT 6311 gatech Midterm Exam questions & correctAnswers 100% Verified
Cluetrain uManifesto u- uCorrect u uAnswer u- uA uset uof u95 utheses uorganised uas ua ucall uto uaction
u(CTA) ufor ubusinesses uoperating uwithin ua unewly uconnected umarketplace, upublished uin u1999.
uWhile usome uof uthe ubook's uclaims uhave ufailed uto umaterialise, uit uwas uan uearly usource uof
uguidelines ufor usocial umedia uand uobtained ua ucult-
like ufollowing
Market ushare u- uCorrect u uAnswer u- uIn ustrategic umanagement uand umarketing, umarket ushare uis
uthe upercentage uor uproportion uof uthe utotal uavailable umarket uor umarket
segment uthat uis ubeing userviced uby ua ucompany.
Pay uper uclick u(PPC) u- uCorrect u uAnswer u- uAdvertising uwhere uthe uadvertiser upays uonly ufor ueach
uclick uon utheir uadvert, unot ufor uthe uopportunity ufor uit uto ube useen uor
displayed.
Return uon uinvestment
(ROI) u- uCorrect u uAnswer u- uThe uratio uof ucost uto uprofit.
Search uengine uoptimisation
(SEO) u- uCorrect u uAnswer u- uThe upractice uthat uaims uto uimprove ua uwebsite's uranking ufor uspecific
ukeywords uin uthe usearch uengines.
Strategy u- uCorrect u uAnswer u- uA uset uof uideas uthat uoutline uhow ua uproduct uor ubrand uwill ube
upositioned uand uachieve uits uobjectives. uThis uguides udecisions uon uhow uto ucreate,
distribute, upromote uand uprice uthe uproduct uor uservice. uLooks uat u4 upillars: uenvironment, ubusiness,
ucustomers, ucompetitors
Tactic u- uCorrect u uAnswer u- uA uspecific uaction uor umethod uthat ucontributes uto uachieving ua ugoal
Porter's u5 uForces u- uCorrect u uAnswer u- uPower uof usuppliers, upower uof ucustomers, uthreat uof unew
uentrants, uthreat uof usubstitute uproducts u--> ucompetitive urivalry uwithin uindustry
, 5 uP's uof umarketing umix u- uCorrect u uAnswer u- uProduct, uprice, uplace, upromotion, upeople
SWOT u- uCorrect u uAnswer u- uStrength, uweakness, uopportunities, uthreats
What udo uobjectives uneed uto ube? u- uCorrect u uAnswer u- uSMART: uspecific, umeasurable, uattainable,
urealistic, utime-bound
Attention ueconomy u- uCorrect u uAnswer u- uThe uidea uthat uhuman uattention uis ua uscarce ucommodity
ui.e. useeing uattention uas ua ulimited uresource.
Customer uexperience umap u- uCorrect u uAnswer u- uA uvisual urepresentation uof uthe ucustomers' uflow
ufrom ubeginning uto uend uof uthe upurchase uexperience, uincluding utheir uneeds, uwants,
expectations uand uoverall uexperience.
Customer upersona u- uCorrect u uAnswer u- uA udetailed udescription uof ua ufictional uperson uto uhelp ua
ubrand uvisualise ua usegment uof uits utarget umarket.
Global ucitizen u- uCorrect u uAnswer u- uA uperson uwho uidentifies uas upart uof ua uworld ucommunity uand
uworks utoward ubuilding uthe uvalues uand upractices uof uthat ucommunity
Tribe u- uCorrect u uAnswer u- uA usocial ugroup ulinked uby ua ushared ubelief uor uinterest.
Product u- uCorrect u uAnswer u- uAn uitem usold uby ua ubrand
Story u- uCorrect u uAnswer u- uA unarrative uthat uincorporates uthe ufeelings uand ufacts ucreated uby uyour
ubrand, uintended uto uinspire uan uemotional ureaction
Understanding umotivation u- uCorrect u uAnswer u- upositive, uintrinsic: uI uwant uto udo uthis uto ufeel
ugood
negative, uintrinsic: uI uneed uto udo uthis uor uI'll ufeel ubad
positive, uextrinsic: uIf uI udo uthis, uI'll uget ua ureward
negative, uextrinsic: uIf uI udon't udo uthis, uI'll uface ua upenalty
Extrinsic umotivators u- uCorrect u uAnswer u- uLimited utime uspecials uand udiscounts, uscarcity, uloyalty
uprogrammes, uancillary ubenefits, ufree ucontent uor udownloads
Intrinsic umotivators u- uCorrect u uAnswer u- uLove, uenjoyment uand ufun, uself uexpression, upersonal
uvalues, uachievement uor ucompetence, unegative uintrinsic umotivators u(fear, uembarrassment, uinertia)
Cognitive ubiases u- uCorrect u uAnswer u- upersonal uprejudices uand upreferences, uas uwell uas ucommon
uways uof uthinking uthat uare uinherently uflawed
Pricing ubias u- uCorrect u uAnswer u- uMore uexpensive ubetter,will uderive umore upsychological upleasure
ufrom umore uexpensive, ueven uif ucheaper uis ujust uas ugood
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