Exam (elaborations)
MKT-315 Topic 7 Quiz Questions and answers | With complete solution Latest
- Course
- Institution
MKT-315 Topic 7 Quiz Questions and answers | With complete solution Latest
[Show more]
Content preview
MKT-315 Topic 7 Quiz Questions andanswers | With complete solution Latest
An advertising strategy can be ineffective when: - Correct Answers Salespersons are not
II II II II II II II II II II II II II II
involved and ad copy is generic
II II II II II II
Business-to-business companies usually incorporate a ________ promotion strategy,
II II II II II II II II
while business-to-consumer companies typically employ a ________ promotion strategy.
II II II II II II II II II
- Correct Answers Push; pull
II II II II II II II
Companies apply the _______to determine their advertising budgets based on the
II II II II II II II II II II II
industry average. - Correct Answers Competitive-parity method
II II II II II II II II II
Companies often offer _________when customers send their proof of purchase to them.
II II II II II II II II II II II II
- Correct Answers Rebates
II II II II II II
During a particular period of time, ________ is the percentage of people within a target
II II II II II II II II II II II II II II II
market that were targeted for a specific ad campaign. - Correct Answers Reach
II II II II II II II II II II II II II II II
Effective marketers excel at ________ messages and focusing on how a target
II II II II II II II II II II II II
demographic ________ them. - Correct Answers Encoding; decodes
II II II II II II II II II II
In order to determine which ad is more effective, a web designer implements: - Correct
II II II II II II II II II II II II II II II II
Answers A/B testing
II II II II
In order to evaluate how long a visitor remains on a website, IT manager John Ankerman
II II II II II II II II II II II II II II II II
evaluates the visitor's ___________. - Correct Answers Time on site
II II II II II II II II II II II II
Jon Peabody, marketing manager for Jake's Automotive, reviews how successful their
II II II II II II II II II II II
recent digital marketing campaign has been by studying _______ data. - Correct
II II II II II II II II II II II II II
Answers Analytics
II II II
Tasty Pizza implements _______in order to optimize local search engine queries. -
II II II II II II II II II II II II II
Correct Answers Local SEO
II II II II II
The ________ method of developing an advertising budget considers sales as the source
II II II II II II II II II II II II II
of a promotion rather than the result. - Correct Answers Percentage-of-sales
II II II II II II II II II II II II II
The ______budgeting method evaluates necessary tasks, calculates estimated
II II II II II II II II
promotion budget costs, and determines specific promotion outcomes. - Correct
II II II II II II II II II II II
Answers Objective-and-task
II II II
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller STUVATE. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
74735 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now