100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
MNG4801 ASSIGNMENT 3 2024 Identify and discuss the corporate-level strategies evident in the case study. You should identify three (3) growth strategies and two (2) types of defensive strategies and their specific forms that are evident in the case stud$4.59
Add to cart
MNG4801 ASSIGNMENT 3 2024 Identify and discuss the corporate-level strategies evident in the case study. You should identify three (3) growth strategies and two (2) types of defensive strategies and their specific forms that are evident in the case stud
24 views 1 purchase
Course
Strategic Management (MNG4801)
Institution
University Of South Africa (Unisa)
MNG4801 ASSIGNMENT 3 2024
Identify and discuss the corporate-level strategies evident in the case study. You should identify three (3) growth strategies and two (2) types of defensive strategies and their specific forms that are evident in the case study. Support your discussion by integrating the...
EXCELGATE INSTITUTE 0846244729 iexcelgate@gmail.com
PU E
SHI
NG Y L E NC
OU TO THE GATE OF EXC EL
Education is the most powerful weapon which you can use to change the world
,EXCELGATE INSTITUTE 0846244729 iexcelgate@gmail.com
WARNING: PLEASE NOTE THAT PLAGIARISM IS A SERIOUS ACADEMIC
OFFENSE, therefore students must use this document ONLY as a guideline. Hence
students have regenerated their own (personalized) solutions paying particular
attention to module contents as prescribed by module facilitators, lecturers and
supervisors. This document’s purpose is to compact all sources of information that
might be relevant to students’ assignments, hence additional knowledge on the
provided information is not restricted by the authors. However, submitting this
document as one’s final work is considered unethical, and students should be
penalized. If this document is plagiarized by the users and fails, EXCELGATE should
not be rendered accountable since the contents in this document only give learners a
kick-start on what is expected of them from their areas of specialty.
CAUTION: STUDENTS ARE NOT MANDATED TO USE EVERY DETAIL IN THIS
DOCUMENT IN WRITING THEIR ASSIGNMENTS.
Education is the most powerful weapon which you can use to change the world
, EXCELGATE INSTITUTE 0846244729 iexcelgate@gmail.com
Question 2 (1.5 pages)
Identify and discuss the corporate-level strategies evident in the case study.
You should identify three (3) growth strategies and two (2) types of defensive
strategies and their specific forms that are evident in the case study. Support
your discussion by integrating the appropriate theory and practical examples
from the case study.
Corporate-Level Strategies in the Retail Sector
Effective corporate-level strategies are crucial for achieving development and long-
term viability in the very competitive retail sector (Stoelhorst, 2021). Drawing on the
case study, the operations of Woolworths, Shoprite, and Pick n Pay demonstrate three
growth tactics and two defensive methods.
Growth Strategies
Market Penetration (Concentrated Growth)
Woolworths: In response to stiff competition and economic difficulties, Woolworths is
expanding its market share by the establishment of additional stores and the
improvement of its online, on-demand delivery services. According to Louw and Venter
(2019), this approach seeks to grab a greater market share by attracting a bigger
number of clients through enhanced accessibility and ease. By capitalising on
Woolworths' robust brand loyalty, this strategy enhances its market penetration in the
current market.
Product Development
Pick n Pay: A notable example of product development is the introduction of their high-
end "Crafted Collection" line. Through the introduction of new high-end private labels,
pick n Pay is specifically aiming to capture the midrange to high-end market segment
that was formerly controlled by Woolworths. This approach not only broadens their
range of products but also accords with their objective of attracting wealthy
consumers.
Diversification
Shoprite (Checkers): The introduction of "Shoprite X", a sub-division dedicated to new
shopping technologies, demonstrates diversification. By focusing on digital innovation
Education is the most powerful weapon which you can use to change the world
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller excelgateinstitute. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $4.59. You're not tied to anything after your purchase.
