Exam (elaborations)
IAB Digital Sales Training QUESTIONS AND ANSWERS GRADED A+ 2024/2025
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IAB Digital Sales Training QUESTIONS AND ANSWERS GRADED A+ 2024/2025
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IAB Digital Sales TrainingCost in step with thousand (CPM) Formula - ANSCost X a thousand / Impressions
set fee for a thousand impressions introduced
Cost Per CLick (CPC) Forumula - ANSCost / Clicks
Effective Cost Per Thousand (eCPM) Formula - ANSTotal Cost / Total Impressions X one
thousand
Click Through Rate (CTR) Forumula - ANSClicks / Impressions
Cost Per Action CPA Formula - ANSCost / Actions
target market - ANSa select institution of ability or modern consumers which a commercial
enterprise decides to intention its advertising and advertising strategies at
audience profile - ANSdescription of a patron that consists of demographic and geographic
and psychographic traits in addition to shopping for sample and buy records
What are some examples of 1st celebration information? - ANScredit cards that song
peoples buy tendencies and personal alternatives
What is 1st party records? - ANScollects data from or about users and is the proprietor or
controller of the internet site or carrier that the user interacts at once
e
What is 2d birthday party data - ANSfirst birthday party facts that sells or stocks information
to 1/3 parties or non affiliated web sites or offerings
What resources does 1st birthday party records use? - ANSwebsite analytic statistics, CRM
information, e mail facts , previous campaign facts, inbound or onsite search facts
What are a few examples of second celebration statistics? - ANSif a credit score card
agency shared de- identified statistics with an airline corporation seeking to market to
prosperous vacationers
an internet writer sharing on line data with an advertiser for a rate
What is third party data? - ANScollects data approximately useers from a non affiliate
website or carrier - any records accumulated by using an entity that doesn't have a direct
relationship with the consumer
,Data Management Platform - ANSDMP - computing systems for amassing integrating and
handling massive sets of target market data 0.33 birthday party records is generated on
those web sites and systems and aggregated together
Personally Identifiable Information (PII) - ANSa people name, physical address, or date of
start , only first parties have access to this records and switch it into much less touchy
declasified records that can be used by other parties
De Identified Information - ANSCookies (used to track customers of websites), Device IDS
(Apple and Google device interfiers, IP Addresses - may be used for advertising monitoring
functions
target market phase - ANSa organization of men and women that have been recognized as
sharing a range of attributes
traditional client shopping for funnel - ANSAwareness, Consideration, Preference, Purchase
Top of Funnel - ANSBrand consciousness advertising and marketing processes- designed to
create a easy fine emblem message
Lower Funnel - ANSmarketing strategies usually bring about a right away reaction
campaigns, riding clients to do some thing like visit a store or download a coupon
Purchase loop - ANSthe updated customer buying model - awareness, attention, advocacy,
loyalty, choice, purchase
What is owned media? - ANSchannel a emblem controls
What are examples of owned media? - ANSwebsite, mobile website, weblog, twitter account
What function does Owned Media Play in web content? - ANSBuild for longer-term
relationships with existing ability clients and earn media
What are the advantages of owned media? - ANScontrol, value efficiency, toughness,
versatility, niche audiences
What are the challenges of owned media? - ANSno ensures, corporation verbal exchange
no longer depended on, takes time to scale
What is paid media? - ANSbrand can pay to leverage a channel
What are some examples of paid media? - ANSdisplay advertisements, paid seek,
sponsorships
What position does paid media play in web content? - ANSShift from foundation to a catalyst
that feeds owned and creates earned media
What are the blessings of paid media? - ANSin demand, immediacy, scale, manipulate
, What are the challenges of paid media? - ANSclutter, declining response prices, negative
credibility
What is earned media? - ANSwhen clients become the channel
What are some examples of earned media? - ANSWOM, Buzz, "Viral"
What is the function of earned media? - ANSListen and respond- earned media is frequently
the end result of properly carried out and properly coordinated owned and paid media
What are the benefits of earned media? - ANSmost credible, key position in maximum sales,
transparent and lives on
What are the demanding situations of earned media? - ANSno control, can be bad, scale,
hard to measure
What is shared media? - ANSthe aggregate of earned media with both paid or owned media
Marketing-Mix Modeling - ANSan analytical approach that makes use of historic information
along with syndicated point of sale statistics and corporations inner facts to quantify the
sales impact of diverse advertising activities
What do Digital Sales People need to have information of? - ANSPerformance Standards,
Cost of Entry, Turnaround times, Targetability, Technology
What are a few traits of Digital Advertising? - ANSlower value common, interactive Two way,
Reciprocal, More Measurable than conventional, Easier to edit the campaigns, Hyper
targeting 1-to-1, Consumers accept as true with virtual- Websites and social media
recommendations more depended on than conventional ads, is not as permanent
Disseminates unexpectedly, fleeting, on a smaller scale May be not noted
What are a few traits of traditional marketing? - ANSHigh Average Costs, not interactive -
one way, isn't as measurable as virtual, cannot edit as easy- the whole lot comes from post
marketing campaign analysis, centered through inference, deemed much less truthful by
means of clients, greater permanent - tangible, can be large scale, more disruptive
behavioral concentrated on (BT) - ANStargeting based on internet browser facts comprised
together
intake concentrated on - ANStargeting users based totally on media consumption conduct
contextual concentrated on - ANStargeting based on platform web page content material -
for instance looking to reach sports activities fans through deliverng advertisements to the
sports activities phase of the web site
demographic focused on - ANSTargeting on-line audiences by using age, gender, profits,
career, and household kind/size
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