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IAB Digital Certification Study Guide QUESTIONS AND ANSWERS GRADED A+ 2024/2025
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IAB Digital Certification Study Guide QUESTIONS AND ANSWERS GRADED A+ 2024/2025
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IAB Digital Certification Study GuideValue in step with thousand (CPM) equation - ANScost x one thousand % impressions
OR
value % advert impressions
fee in keeping with sale (CPS) equation - ANScost % income
fee per action (CPA) equation - ANScost % moves
effective price according to thousand (eCPM) equation - ANScost(s) x one thousand %
overall impressions
cost according to click (CPC) equation - ANScost % clicks
click on thru charge (CTR) equation - ANSclicks % impressions
surroundings players - ANS-advertisers
-organizations
-clients
-publishers
-technology
-gear
varieties of marketing - ANS-audio
-content material
-display
-e mail
-social
-textual content
-video
environments/structures - ANS-connected devices (EX: over the pinnacle, gaming consoles,
smart TVs)
-computer
-virtual out of domestic
-internet of things (EX: wearables, appliances)
-search
-social
-traditional (EX: radio, TV, print, out of home)
-virtual fact
ATF - ANSabove the fold
Ad Ops - ANSad operations
,BT - ANSbehavioral targeting
BTF - ANSbelow the fold
CTR - ANSclick via rate
CTC - ANSclick to retain
CTV - ANSclick to view
C7 - ANScommercial ratings plus seven days
C3 - ANScommercial scores plus 3 days
CMS - ANScontent control system
CPA - ANScost in line with acquisition
CPC - ANScost in line with click on
CPCV - ANScost consistent with finished view
CPD - ANScost consistent with download
CPE - ANScost consistent with engagement
CPO - ANScost consistent with order
CPS - ANScost according to sale
CPM - ANScost consistent with thousand
CPV - ANScost per view
DMP - ANSdata control platform
DSP - ANSdemand side platform
DMA - ANSdesignated marketplace region
DR - ANSdirect reaction
DAI - ANSdynamic ad insert
eCPM - ANSeffective cost in keeping with thousand
FEP - ANSfull episode player
, GRP - ANSgross score point
HTML - ANSHyperText markup language
HTML5 - ANSHyperText markup language - 5
HTTP - ANShypertext transfer protocol
HTTPS - ANShypertext transfer protocol cozy
IO - ANSinsertion order
IAB - ANSinteractive advertising bureau
IOT - ANSinternet of factors
IP - ANSinternet protocol
ISP - ANSinternet service issuer
KPI - ANSkey overall performance indicator
LDA - ANSlegal ingesting age
MSA - ANSmaster service settlement
MMM - ANSmixed advertising modeling
MSO - ANSmultiple carrier operator
NHT - ANSnon human traffic
NDA - ANSnon-disclosure agreement
OPA - ANSonline writer advert
OVP - ANSonline video platform
OOH - ANSout of domestic
OTT - ANSover the pinnacle
O&O - ANSowned and operated
PII - ANSpersonally identifiable records
POP - ANSpoint of purchase
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