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IAB Practice QUESTIONS AND ANSWERS GRADED A+ 2024/2025
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IAB Practice QUESTIONS AND ANSWERS GRADED A+ 2024/2025
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IAB Practice QuestionsThe millions of smaller web sites that each acquire a especially small amount of traffic
are together referred to as what? - ANSLong tail
The "promote side" is made up of organizations that create the content material that
advertisements run next to,
whereas this side includes the groups which might be jogging the commercials. - ANSBuy
The benefits of an in-residence team dealing with a emblem's advertising consist of: -
ANSCost efficiencies
More control over their personal information
Greater transparency into the media buying procedure
When a person accesses the internet on their cellphone whilst watching TV, they may be
engaging in: - ANSMulti-screening
Incentives are maximum typically related to what degree in the customer selection
funnel? - ANSPurchase
Which level inside the patron decision funnel is a marketer that specialize in while he or
she is sharing the information of how a emblem's product works? - ANSConsideration
A business enterprise that owns corporations and other varieties of marketing, media, and
advertising
businesses is known as a(n): - ANSHolding organization
An Independent corporation is an corporation not owned by way of a keeping corporation
which include
Merkle, Horizon Media, and RPA. - ANSTrue
Rewarding consumers who percentage a enterprise's product on Facebook is an initiative
targeted on which level inside the patron selection adventure? - ANSAdvocacy
When a client shares a brand's advert on a social web site, this is a combination of what
two varieties of media? - ANSPaid and earned
We connect to the net basically by way of browser on both computing device and mobile
gadgets. - ANSFalse
This form of search gives results based entirely on relevancy and does no longer cost a
internet site anything if a person clicks on its hyperlink. - ANSOrganic
An ad's dimensions, width, and peak, are measured the usage of what? - ANSPixels
, When a customer stocks a logo's advert on a social website, this is a mixture of what
sorts of media? - ANSPaid and earned
SEM stands for Search Engine Marketing and is the call given to what sort of
seek? - ANSPaid
Which of the subsequent advert codecs is a laptop Rising Star? - ANSFilmstrip
Pushdown
Sidekick
This is a group of standardized banner sizes. - ANSUniversal Ad Package (UAP)
Generally talking, large-sized advert units usually designed with special innovative
talents that scouse borrow the viewer's attention away from the content are referred to as
this. - ANSHigh effect
A type of internet site that consists of AOL, Bing, and YouTube: - ANSPortals
The size or fashion wherein an ad seems is referred to as its: - ANSFormat
There is an ad unit by using this name in all 3 of the Rising Star households - ANSFilmstrip
SEM stands for Search Engine Marketing and is the call given to what type of
search? - ANSPaid
Rewarding customers who percentage a organisation's product on Facebook is an intiative
focused on what stage inside the purchaser choice journey? - ANSAdvocacy
Ads that users can engage with which include social buttons, expandables, in-banner
video, and shop locators are examples of rich media. - ANSTrue
Which of the following is a common tactic manufacturers use to pressure social
engagement? - ANSLists
Contests
Polls
This sort of video ad can arise pre-roll, mid-roll, and submit-roll: - ANSIn-move linear
This IAB initiative seeks to create new cavasses for emblem marketing on virtual
systems, along with show and mobile advertisements. - ANSRising Stars
The execution of an advert that may tailor the emblem's message to the consumer viewing it
is known as: - ANSAddressable innovative
A non-linear advert that appears much like a banner, but rather sits on pinnacle of a video, is
referred to as an overlay. - ANSTrue
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