MARK 3000 - Test 3 - UGA Grantham. Exam Questions With Correct Answers.
16 views 1 purchase
Course
UGA
Institution
UGA
MARK 3000 - Test 3 - UGA Grantham.
Exam Questions With Correct Answers.
Integrated Marketing Communications - answerRepresents the promotion dimension of the
four p's.
Encompasses a variety of communication disciplines; general advertisement, personal selling,
sales promotion, public relations...
MARK 3000 - Test 3 - UGA Grantham.
Exam Questions With Correct Answers.
Integrated Marketing Communications - answer✔✔Represents the promotion dimension of the
four p's.
Encompasses a variety of communication disciplines; general advertisement, personal selling,
sales promotion, public relations, direct marketing, and electronic media; in combination to
provide clarity, consistency, and maximum communicative impact
Awareness
Interest
Desire
Action - answer✔✔What does the AIDA Model consist of?
Awareness - answer✔✔The sender first must gain the attention
The likelihood the message will be received - answer✔✔A multichannel approach increases....
Interest - answer✔✔The customer must want to further investigate the product/service
AIDA Model - answer✔✔A common model of the series of mental stages through which
consumers move as a result of marketing communications.
Brand Awareness - answer✔✔Measures how many consumers in a market are familiar with the
brand and what is stands for.
Created through repeated exposures of the various brand elements in the firms communication to
consumers.
Aided Recall - answer✔✔Occurs when consumers recognize a name that has been presented to
them.
Top-of-mind Awareness - answer✔✔A prominent place in people's memories that triggers a
response without them having to put any thought into it.
Lagged effect - answer✔✔A delayed response to a marketing communication campaign
Advertising - answer✔✔A paid form of communication from an identifiable course, delivered
through a communication channel, and designed to persuade the receiver to take some action,
now or in the future
Public Relations - answer✔✔The organizational function that manages the firms
communications to achieve a variety of objectives, including building and maintaining a positive
image, handling or heading off unfavorable stories or events, and maintaining positive
relationships with the media.
Sales Promotion - answer✔✔Special incentives or excitement-building programs that encourage
the purchase of a product or service, such as coupons, rebates, contests, free samples, and point-
of-purchase displays.
Personal Selling - answer✔✔The two-way flow of communication between a buyer and a seller
that is designed to influence the buyer's purchase decision.
Direct Marketing - answer✔✔Sales and promotional techniques that deliver promotional
materials individually.
Most visible element of IMC and extremely effective at creating awareness and generating
interest - answer✔✔Advertising is the ....
"Free" media attentions - answer✔✔Public relations is also know as?
Expensive - answer✔✔Personal selling is the more _______ forms of promotion
Websites
Blogs
Social Media - answer✔✔What falls under the category of online marketing?
Mobile Marketing - answer✔✔Marketing through wireless handheld devices
Blog - answer✔✔A web page that contains periodic posts
Social Media - answer✔✔Media content used for social interactions.
Youtube
Facebook
Twitter - answer✔✔What are the three most popular facilitators of social media?
Objective and Task Method - answer✔✔An IMC budgetting method that determines the cost
required to undertake specific tasks to accomplish communication objectives.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Brightstars. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
