Inside LVMH Final Exam Questions With Revised Answers
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Inside LVMH
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Inside LVMH
Inside LVMH Final Exam Questions With
Revised Answers
What business sector generated the highest share of revenues in 2021? - answerfashion &
leather goods
How many stores does LVMH manage? - answer5,500
Which was the first Perfume launched in 1947 by Christian Dior? - answerMiss Dior
What ar...
Inside LVMH Final Exam Questions With
Revised Answers
What business sector generated the highest share of revenues in 2021? - answer✔✔fashion &
leather goods
How many stores does LVMH manage? - answer✔✔5,500
Which was the first Perfume launched in 1947 by Christian Dior? - answer✔✔Miss Dior
What are the key drivers for selective retailing maisons? - answer✔✔- Constant innovation
-Personalisation of relationships
-Transforming shopping in a unique experience
Select the latest Maison who joined the LVMH Watches & Jewelry division. - answer✔✔Tiffany
& Co
Among the following activities, which one(s) can you find in the other activities sector ? -
answer✔✔- Culture
-Art
-Lifestyle
-Hospitality
Which is the latest Maison created in the Perfumes & Cosmetics division? - answer✔✔STELLA
by Stella McCartney
How many Maison are these with in the LVMH Group? - answer✔✔More than 75
How many employees work at LVMH? - answer✔✔175,000
Eminete is a new Maison of the Wine & Spirits division and offers high qualitative. -
answer✔✔Rum
What are the core values of LVMH? - answer✔✔- Creativity & Innovation
-Entrepreneurial Spirit
-Quest for excellence
-Sense of commitment
According to Bain & Company, by 2025 online sales will represent - answer✔✔More than 30%
of the luxury sales
Select the appropriate sentences related to LVMH omnichannel strategy - answer✔✔-
Omnichannel is a client - centric approach aimed at providing a consistent, qualitative, and
seamless customer experience across all channels and geographic.
- Establishlising a smooth omnichannel customer experience requires cross collaboration across
all teams, departments, and through all activities from warehouses to stores.
Looking at distribution, is Brick and Mortar still important part of the luxury story? -
answer✔✔Yes
Which of the following statements are part of the 6 pillars of the LVMH business model? -
answer✔✔- Sustaining savior faire
- Creating synergies
- Balance across business segments and locations
- Decentralized organization
Which characteristics may help to measure the luxuriousness of an offer? - answer✔✔- Price
- Quality
- Scarcity
- Signed by brands
What challenges can you be faced with when innovating in the luxury sector? - answer✔✔-
Integrating the human sensibility within innovation
- Finding the right pace of innovation implementing all of the newest tech innovations quickly
How are eco-conscious customers adapting their consumption? - answer✔✔- Rediscovering
vintage products
-Rethinking the products as a service (rental) and not only a good to own
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