Digital Convergence
-:- - Intersection of:
o digital format (writing, sound, pictures)
o media technologies with computers (books, tv)
o corporations that deal with these situations (Disney, Apple)
o social processes that deal with these (news, education, entertainment
- Allows for the c...
- Marginal costs for manufactured copies, "no" cost when digital
Economies of Scale
✓ -:- - When a large firm can produce a lot of units at a low cost when smaller firms
cannot compete
- Result when unit costs go down as production quantities increase (definition from book)
Vertical & Horizontal integration
✓ -:- - Vertical- When a company with the same owner handles different aspects of a
business (within the same industry), such as film production and distribution
- Horizontal- The concentration of ownership by acquiring companies that are all the same
business
Cross-Ownership
✓ -:- - When one firm owns different media outlets in the same area to limit/control
competition (i.g clear channel)
Monopoly, Oligopoly, & Duopoly
4|Page | Grade A+| 2024/2025
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