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RTF 305 Online Questions & 100% Correct Answers- Latest Test | Graded A+ | Passed

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Digital Convergence -:- can refer to the intersection of all data content in digital format (writing, sound, pictures), intersection of media technologies with computers (books, tv), intersection of corporations that deal with this type of technology (apple, Disney), intersection of social ...

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  • September 6, 2024
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  • 2024/2025
  • Exam (elaborations)
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  • RTF 305
  • RTF 305
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2024 /2025 | © copyright | This work may not be copied for profit gain | Excel!



RTF 305 Online Questions & 100% Correct
Answers- Latest Test | Graded A+ | Passed
Digital Convergence


✓ -:- can refer to the intersection of all data content in digital format (writing, sound,

pictures), intersection of media technologies with computers (books, tv),

intersection of corporations that deal with this type of technology (apple, Disney),

intersection of social processes that deal with this type of technology (news,

education, entertainment). Important because it allows for the collaboration of

different types of media forms in a new digital format.




Technological convergence


✓ -:- Integration of media that were once distinct In their forms and use. Examples?

Nano - mp3 player, radio, VIDEO; Kindle - books, on screen; Tv: instant replays,

shifting points of view, 3D movies; Social media in general is more multitasking;

Why is texting so much more common than calling? Less interactive than a phone

call, More interactive the media is the more control, More discrete, more private,

Multitasking




Economic convergence




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,2024 /2025 | © copyright | This work may not be copied for profit gain | Excel!

✓ -:- the notion that globalization will result in the world's poorer countries gradually

catching up with more advanced economies




Conglomeration


✓ -:- are big businesses or corporations that own seemingly unrelated holdings. They

are made up of diverse parts from across several media industries and are involved

in multiple areas of business activity.




Evolution to an information society


✓ -:- The evolution and progression of communication formats through time; oral in

the preagricultural, print in the agricultural, mass communication in the industrial,

and digital in our now information society.




Oral communication


✓ -:- prevalent in pre-agricultural societies of hunters and gatherers who depended

on spoken word to communicate within the community. Stories were passed down

through generations by the power of speech and memory. Because these societies

were small and community-based, communication did not need to transcend the

realms of space and time. Today stories that originated as oral communication exist

in fairytales and folktales.




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,2024 /2025 | © copyright | This work may not be copied for profit gain | Excel!

Written Communication


✓ -:- When agricultural societies developed they became more settled and complex.

Many were still illiterate but those who were literate, mostly the upper class, could

use writing as an easier way to preserve stories than oral communication. Writing,

unlike the spoken word can more easily transcend time and space boundaries. At

this time, The Bible and the Koran were copied by hand and had a large influence as

some of the first written works.




Industrial society and communication


✓ -:- the Industrial Revolution extended Gutenberg's methods to the manufacture of

not just newsprint, but virtually all types of goods. Industrial production ( and higher

wages) was centered in large cities, triggering a mass migration from rural areas to

cities and from agricultural jobs to manufacturing. Growing urban populations with

money to spend on manufactured goods provided ready audiences as newspapers

expanded to become the first advertising supported medium of mass

communication.




Impact of Digital Media on Society




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, 2024 /2025 | © copyright | This work may not be copied for profit gain | Excel!

✓ -:- The media and society have always adapted to one another. The first consumer

communications medium to be digitized was the telephone, beginning in 1962 with

digital equipment buried deep within AT& T's network. Today, telephone

conversations are converted to digital form in your cell phone handset and travel as

computer data throughout the tele-phone network. Digitization first hit the

production rooms of print media in the late 1960s. Now it is only in the final printing

process that the words and images are converted from computer code to analog

print image. Thou-sands of newspapers and magazines are also available

electronically. Now most film editing is done on computer and digital 35-mm

cameras are in wide-spread use. Video games were digital from the start. The CD

recordings reached consumers in 1982. Now the online portability of MP3 files,

iPods, and subscriptions are revolutionizing music distribution as well as listening.

Cable went digital in part to meet competition from direct broad-cast satellites (

DBS) that began beaming hundreds of channels of digital programming directly to

home dishes in 1995. Now many cable subscribers enjoy high-speed Internet access

and telephone service as well. HDTV, which uses digital formats to transmit wider

and clearer pictures, replaced conventional television completely in 2009. high-def

radio, reached the air in 2004 to compete with digital satellite radio services and

with streaming audio on the Internet. Digital video recorders threaten broadcasters

with their ability to skip commercials and to personalize viewing. Internet television

distribution challenges the basic concept of broadcasting to mass audiences.

Thus, the media are becoming an integral part of our information society. There is an

emerging, broader view of the media that encompasses telecommunications as w



4|Page | Grade A+| 2024/2025

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