Digital Convergence
-:- can refer to the intersection of all data content in digital format (writing, sound,
pictures), intersection of media technologies with computers (books, tv),
intersection of corporations that deal with this type of technology (apple, Disney),
intersection of social ...
✓ -:- The media and society have always adapted to one another. The first consumer
communications medium to be digitized was the telephone, beginning in 1962 with
digital equipment buried deep within AT& T's network. Today, telephone
conversations are converted to digital form in your cell phone handset and travel as
computer data throughout the tele-phone network. Digitization first hit the
production rooms of print media in the late 1960s. Now it is only in the final printing
process that the words and images are converted from computer code to analog
print image. Thou-sands of newspapers and magazines are also available
electronically. Now most film editing is done on computer and digital 35-mm
cameras are in wide-spread use. Video games were digital from the start. The CD
recordings reached consumers in 1982. Now the online portability of MP3 files,
iPods, and subscriptions are revolutionizing music distribution as well as listening.
Cable went digital in part to meet competition from direct broad-cast satellites (
DBS) that began beaming hundreds of channels of digital programming directly to
home dishes in 1995. Now many cable subscribers enjoy high-speed Internet access
and telephone service as well. HDTV, which uses digital formats to transmit wider
and clearer pictures, replaced conventional television completely in 2009. high-def
radio, reached the air in 2004 to compete with digital satellite radio services and
with streaming audio on the Internet. Digital video recorders threaten broadcasters
with their ability to skip commercials and to personalize viewing. Internet television
distribution challenges the basic concept of broadcasting to mass audiences.
Thus, the media are becoming an integral part of our information society. There is an
emerging, broader view of the media that encompasses telecommunications as w
4|Page | Grade A+| 2024/2025
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