AESC 2050 Questions And Answers With Verified Study Solutions
7 views 0 purchase
Course
AESC 2050
Institution
AESC 2050
AESC 2050 Questions And Answers With Verified Study Solutions
At the start of the ADVERTISING lecture, Dr Kiepper showed 4 short commercials by 2 poultry companies taking alternate views of ________.
a. antibiotic use
b. hormone use
c. free-range
d. cage-free
e. heritage breeds ANS a. antibi...
AESC 2050 Questions And Answers With Verified
Study Solutions
At the start of the ADVERTISING lecture, Dr Kiepper showed 4 short commercials by 2 poultry companies taking
alternate views of ________.
a. antibiotic use
b. hormone use
c. free-range
d. cage-free
e. heritage breeds ANS a. antibiotic use
Which of the following is an INSINTRIC value:
a. achievement
b. conformity
c image
d. self-acceptance
e. power ANS d. self-acceptance
Which of the following is an EXTRINSIC value:
a. affiliation
b. benevolence
c. community feeling
d. financial success
e. universalism ANS d. financial success
Ethos
a. emotion
b. credibility and character
c. reason ANS b. credibility and character
Logos
a. emotion
, b. credibility and character
c. reason ANS c. reason
Pathos
a. emotion
b. credibility and character
c. reason ANS a. emotion
In advertising, using the argument that a person should believe or do something because "everyone" is doing it is
known as _____.
a. bandwagon
b. bait and switch
c. humor
d. name calling
e. plain folks ANS a. bandwagon
In advertising, using a non-existent inexpensive product to lure a person into buying a more expensive product is
called:
a. bandwagon
b. bait and switch
c. humor
d. name calling
e. plain folks ANS b. bait and switch
(T/F) Chickens are NOT fed HORMONES- it's a myth. They grow big and fast because of advances in genetics and
nutrition ANS TRUE
(T/F) Chickens are NOT fed ANTIBIOTICS- it's a myth. Chickens don't need antibiotics to fight infections. ANS
FALSE
Food companies using marketing that states NO HORMONES are using ___.
a. Associative, we all do this
b. Anti- none of us do this
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Nipsey. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.99. You're not tied to anything after your purchase.
