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WGU D373 OA EXAM AND PA EXAM STUDY GUIDE LATEST COMPLETE 270 QUESTIONS AND CORRECT VERIFIED ANSWERS JUST RELEASED $19.99   Add to cart

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WGU D373 OA EXAM AND PA EXAM STUDY GUIDE LATEST COMPLETE 270 QUESTIONS AND CORRECT VERIFIED ANSWERS JUST RELEASED

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  • Course
  • WGU D373
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  • WGU D373

WGU D373 OA EXAM AND PA EXAM STUDY GUIDE LATEST COMPLETE 270 QUESTIONS AND CORRECT VERIFIED ANSWERS JUST RELEASED

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  • September 5, 2024
  • 24
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • WGU D373
  • WGU D373

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By: timflahertymbamems • 1 month ago

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By: STUVIAGRADES • 1 month ago

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WGU D373 OA EXAM AND PA EXAM STUDY GUIDE LATEST 2024-2025
COMPLETE 270 QUESTIONS AND CORRECT VERIFIED ANSWERS JUST
RELEASED
MARKETING IN THE DIGITAL ERA D373 WGU OA STUDY GUIDE

Q: Who is responsible for ROI? (return on investments) - ANSWER-Chief marketing officer




Q: What is the traditional marketing mix? - ANSWER-Marketing Mix - a combination of factors
that can be controlled by a company to influence consumers to purchase its products.



Product, price, place, promotion




Q: What is the expanded marketing mix? - ANSWER-Product, price, place, promotion
people,process, physical evidence




Q: Strategy - ANSWER-Represents what the company intends to do



Q: Execution - ANSWER-Represents how the company intends to do it




Q: Prospects - ANSWER-Potential customers who haven't bought from the company yet



Q: Customers - ANSWER-People who have bought from the company



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Target customers - ANSWER-Customers based on a predefined geographic boundary



Q: Market segmentation - ANSWER-Dividing a market through variables such as age, gender,
education level, family size, occupation, income, and more




Q: Psychographic - ANSWER-Focus on the intrinsic traits the target customer has, such as
values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and
opinions




Q: Behavioral - ANSWER-The way customers go through their decision making and buying
processes, including attitudes towards the brand, the way they use it, and their knowledge base



Q: What is marketing? - ANSWER-The set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for customers, clients,
partners, and society



Q: Marketing Coordinator - ANSWER-Entry-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization (1-3 years).




Q: Marketing Director - ANSWER-Mid-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 7-10 years of experience



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Q: Vice President - ANSWER-Senior-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 11-15 years of experience



Q: Chief Marketing Officer - ANSWER-Top-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 20+ years of experience




Q: Positioning - ANSWER-The culmination of the products, services, and experiences that a
brand provides to convey value and meet customer wants, needs, and expectations



Q: Conflict - ANSWER-Occurs when different companies or competitors have conflicting goals




Q: Buyer's Journey - ANSWER-The process a buyer goes through from recognizing a need or
opportunity to making a purchase decision and evaluating the post-purchase experience



Q: Brand - ANSWER-An identifiable and differentiated product, service, person, movement, etc.




Q: Brand promise - ANSWER-What a brand promises to deliver to a customer




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