Marketing - Ch 11 Mini SIM - Carry Tu Exam with Verified Solutions
0 view 0 purchase
Course
Ch 11 Mini SIM
Institution
Ch 11 Mini SIM
Marketing - Ch 11 Mini SIM - Carry Tu Exam with Verified Solutions
1. --
2. Target eco-con-
scious millenial
women.
3. Market skimming
pricing strategy:
Setting the price
very high initially.
4. Dynamic Pricing:
Give your compa-
ny the flexibility
You meet with the team who developed th...
Marketing - Ch 11 Mini SIM - Carry Tu Exam with Verified Solutions
1. -- You meet with the team who developed the Carry Tu bag
line to learn more about the bags. They tell you the bags
are stylish, but functional, with multiple compartments for
holding things. The bags' materials are all-natural and
plant-based.
The product development team worked with Karen Kliff, a
well-known wedding dress designer, to design the bags'
look. Her designs were made popular by an Internet video
blogger, with over 1 million followers, who wore a Karen
Kliff gown when she got married.
Grazzi, the clear market leader with about 20% market
share, offers dozens of product items, including a compa-
rable satchel, overnight bag, laptop bag, and card-holder
keychain. Grazzi uses soft leather to manufacture its prod-
ucts, but has not worked with any famous designers.
I GOT A 73% ON THIS FROM FOLLOWING ANOTH-
ER QUIZLET ON THIS THAT WAS INCORRECT :( SO
I WENT BACK AND PUT IN ALL THE CORRECT AN-
SWERS HERE. IF YOU FOLLOW THIS, YOU SHOULD
GET A HUNDRED.
2. Target eco-con- Decision Point: Selecting a Target Market
scious millenial Your first task is to decide the best market segment to
women. target for Carry Tu's line of bags. Choose the best segment
for Carry Tu bags.
3. Market skimming The first product item that you must recommend a pricing
pricing strategy: strategy for is the satchel. The satchel will be the first of the
Setting the price Carry Tu bags to hit the market.
very high initially.
Which of the following market-entry pricing strategies do
you recommend?
4. Dynamic Pricing: Your next task is to recommend to the marketing team the
Give your compa- pricing strategy for the overnight bag. The priority in the
ny the flexibility overnight bag decision is for the company's online store.
1/3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller MERCYTRISHIA. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
