MARK 4000 UGA TEST 1 | LATEST UPDATE | 2024/2025 | GRADED A+
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Course
MRK 4000 UGA
Institution
MRK 4000 UGA
MARK 4000 UGA TEST 1 | LATEST
UPDATE | 2024/2025 | GRADED A+
What is social media marketing?
Social media marketing involves using social media platforms to promote products, engage
with customers, and build brand awareness.
What is content marketing?
Content marketing involves creating...
✔✔ Dynamic pricing is a strategy where prices are adjusted in real-time based on demand,
competition, or other factors.
What is the purpose of A/B testing in marketing?
✔✔ A/B testing involves comparing two versions of a marketing campaign to determine which
performs better in achieving the desired outcome.
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, What is cause-related marketing?
✔✔ Cause-related marketing involves partnering with a charitable organization or cause to boost
a company’s image and connect with socially conscious consumers.
What is viral marketing?
✔✔ Viral marketing is a strategy that encourages people to share a marketing message quickly,
often through social media, resulting in rapid exposure.
What is the sales funnel?
✔✔ The sales funnel is a model that illustrates the stages a customer goes through from
awareness to purchase in the buying process.
What is the role of search engine optimization (SEO) in marketing?
✔✔ Search engine optimization involves optimizing a website or content to rank higher in search
engine results and increase visibility.
What is a brand extension?
✔✔ A brand extension involves using an established brand name to introduce new products or
services in different categories.
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