AIPMM-CPM EXAM 2024-2025 ACTUAL EXAM 2
LATEST VERSIONS 180 QUESTIONS AND
CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) |ALREADY GRADED A+
Terms in this set (183)
intangibility
Nature and characteristic of inseparability
a service variability
perishability
Product
What are the 4 Kotler's Price
Market Strategies? Promotion
Place
Intensity of Competitive Rivalry
Threat of New Entrants
What are Porter's 5 forces? Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers
Conceive
Plan
Develop
What are the 7 phases of
Qualify
PLC?
Launch
Deliver
Retire
Conceive
What are the steps of NPD? Plan
(Phases) Develop
Qualify
, What is the strategy for Market Penetration
existing market/existing
product? (Ansoff's Growth
Matrix)
What is the strategy for Product Development
existing market/new
product? (Ansoff's Growth
Matrix)
What is the strategy for Market Development
NEW market/existing
product? (Ansoff's Growth
Matrix)
What is the strategy for new Diversification
market/new product?
(Ansoff's Growth Matrix)
Market Objective: Gain Introduction
awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Market Objective: Stress Growth
differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive
differences
Place: more outlets
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