Media Effects - Correct Answer the consequences or impacts of media use on individuals, society, and culture
Example of media effects - Correct Answer Violence because of video games
Micro level of media effects - Correct Answer the individual
Macro level of media effects - Correct Answ...
COM2740 Final Exam With Solutions
Media Effects - Correct Answer the consequences or impacts of media use on individuals, society, and
culture
Example of media effects - Correct Answer Violence because of video games
Micro level of media effects - Correct Answer the individual
Macro level of media effects - Correct Answer society
Mass society theory - Correct Answer everyone reacts the same way to media
Individual differences and limited effects - Correct Answer audiences can actively choose the media they
want
Intervening variables affect audiences' uses and reactions to media messages - Correct Answer
Content analysis - Correct Answer looking for particular things during exposure to media
Textual analysis - Correct Answer looking for latent meanings in text
Selective attention - Correct Answer individuals choose to pay attention to messages that relate to our
interests, beliefs and values; ignore messages that are contrary
Selective exposure - Correct Answer individuals actively select their media; individuals are more likely to
seek out information that matches their pre-existing views
Selective perception - Correct Answer individuals adapt media messages to fit their own personal
preferences
,Selective retention/recall - Correct Answer the tendency to remember messages that we consciously
perceive and accept, and we ignore the messages that we consciously ignore and reject
What do the selective attention/exposure/perception/retention theories prove? - Correct Answer That
media does not affect us all in the same way, but they do have effects
Social learning theory - Correct Answer Alberta Bandura and the Bobo doll studies. We choose our
actions based on learning and modeling, but also through direct experiences
-attention
-retention (recall)
-reproduction (enact)
-motivation (expect reward)
Social cognitive theory - Correct Answer *focuses on the idea of motivation*
-observational learning
-inhibitory effects
-disinhibitory effects
Cultivation theory - Correct Answer heavy exposure to TV makes people believe that the real world is
similar to the media world = "mean world syndrome"
True or False: the media do not tell us what to think, but what to think about - Correct Answer True
True or false: the importance journalists give to their stories by what they say and how they say it helps
determine how important the public thinks the topic is - Correct Answer True
Agenda setting and an example - Correct Answer Agenda Setting = the process whereby the mass media
determine what we think and worry about.
, EX: Bethany Hamilton loses her arm to shark attack, more people across the U.S. are afraid of sharks
What are the 6 basic components of communication? - Correct Answer 1. Source
2. Message
3. Channel
4. Receiver
5. Noise
6. Feedback
Source - Correct Answer transmits/encodes the message
Message - Correct Answer the message that is being communicated
Channel - Correct Answer medium through which communication is passed
Receiver - Correct Answer decodes the message
Define decoding - Correct Answer the process of taking the stimuli that have been received and giving
them meaning through individual interpretation and perception
Noise - Correct Answer anything not intended by the information source
Feedback - Correct Answer occurs throughout the communication process; messages we send back to
the source
True of false: some feedback is better than no feedback - Correct Answer true
True or false: negative feedback can sometimes be more helpful than positive feedback - Correct Answer
true
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