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Exam (elaborations)

COM2740 Final Exam Review Answered & Graded

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Where does the most amount of ad revenue come from? - Correct Answer Television How much revenue is made from television? - Correct Answer $71 billion Who profits the most from ad revenue worldwide? - Correct Answer USA Who profits the second most from ad revenue worldwide? - Correct...

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  • September 4, 2024
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  • COM2740
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COM2740 Final Exam Review Answered & Graded
Where does the most amount of ad revenue come from? - Correct Answer Television



How much revenue is made from television? - Correct Answer $71 billion



Who profits the most from ad revenue worldwide? - Correct Answer USA



Who profits the second most from ad revenue worldwide? - Correct Answer China



What are popular methods of advertisement? - Correct Answer Billboards, internet, television, radio,
social media, emails



What are the four P's of marketing? - Correct Answer Product

Price

Promotion

Place



How is advertising different from marketing? - Correct Answer Advertising is a PART of marketing



How is marketing different from advertising? - Correct Answer Marketing has deeper, broader, more
expansive goals than just selling a product. Marketing can include advertising, but they are not one in
the same



How is advertising different from PR? - Correct Answer Advertising is paid media, designed for the
short-term, and to sell something



How is PR different from advertising? - Correct Answer PR is more long-term, is earned media, and
focuses on the overall relationship between a company and its publics

, What happened in the Torches of Freedom Campaign? - Correct Answer Ads targeted women to show
them that they CAN in fact smoke in public. Once exposed to this, women began to buy cigarettes and
smoke, and the overall sales went up 30% over 30 years



Why is PR so hard to define? - Correct Answer It's a relatively new industry and still defining itself



Who launched the PR industry? - Correct Answer Ivy Lee and Edward Bernays



What did Ivy Lee do? - Correct Answer He is the father of modern PR, the first to use handouts, and was
the one to begin the PA Railroad Strike in 1906



What did Edward Bernays do? - Correct Answer He wrote the first PR textbook titled Crystalizing Public
Opinion



What is journalistic truth? - Correct Answer When journalists assemble and verify pieces of information,
then try to convey that information in a meaningful and accurate format for readers



How to be objective in journalism - Correct Answer Remove yourself from the situation



What is necessary for journalistic content? - Correct Answer The truth must also be function, you must
be able to do something with it



Why is mass communication necessary in business? - Correct Answer Every business relies upon
communication for success. They need a person or people to help the company communicate internally,
and externally with the community and their specific publics



What is mass communication used for in business? - Correct Answer To announce a change in
ownership.management, a change in business location, announce sales and product changes, and to
help people form public opinions



What communication careers are specific to business? - Correct Answer Recruiters

Spokespeople, Executive coaches Brand reps

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