Value Proposition
-What customer problems are you helping to solve?
-What customer needs are you satisfying?
Customer Segments
-Who are your most important customers?
-What are their archetypes?
-What job do they want you to get done for them?
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Value Proposition - ANSWER- -What customer problems are you helping to
solve?
-What customer needs are you satisfying?
Customer Segments - ANSWER- -Who are your most important customers?
-What are their archetypes?
-What job do they want you to get done for them?
Channels - ANSWER- Through which channels (sales, distribution, support) do
your customers want to be reached?
Customer Relationships - ANSWER- How will you get, keep, and grow
customers?
Revenue Streams - ANSWER- -How will you make money?
-What is revenue model?
-What are pricing tactics?
Key Partners - ANSWER- -Who are your Key Partners?
-Who are your key suppliers?
-What are you getting from them...and giving to them?
Key Activities - ANSWER- -What Key Activities do you require?
Manufacturing?
Software development?
Personal concierge service? Etc.
Key Resources - ANSWER- -What Key Resources do you require?
-Financial? Physical? Intellectual property? Human resources?
Cost Structure - ANSWER- -What are most important costs inherent in your
business model?
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