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IBM 3072 Exam 1 | Questions and Answers
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IBM 3072 Exam 1 | Questions and Answers Yolanda is explaining a new accounting feature to her team. Darius asks for more details on one point. This exchange represents Communication In the communications model, a(n) _____ will try to capture customer's attention. Sender Raoul is talking on the ph...

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  • September 3, 2024
  • 4
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • IBM 3072
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IBM 3072 Exam 1


Yolanda is explaining a new accounting feature to her team. Darius asks for more
details on one point. This exchange represents
Communication

In the communications model, a(n) _____ will try to capture customer's attention.
Sender

Raoul is talking on the phone during a television commercial. In the communication
process, this is considered
Noise

Holsten Advertising is creating a coordinated campaign of radio spots, print ads, and
social media posts promoting the benefits of milk. This is an example of
integrated marketing communications

Defining primary marketing objectives establishes all of the following targets EXCEPT
_____

- an increase in market share
- employee attrition
- a new competitive position
- higher sales

XYZ Company considers marketing as an investment rather than as an expense. This
reflects

- new accounting practices
- an emphasis on measurable results
- the importance of the marketing team
- a focus on marketing as a cost center

The increasing emphasis on advertising accountability and measurable results has
been driven by all of the following EXCEPT _______________.

-chief executive officers
-business owners
-advertising agencies
-chief financial officers

Which of the following represents an emerging trend in marketing communications?
Interest in buying products attached to causes and socially responsible companies

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