MARK 3000 Test 2 UGA McManus Questions and Answers | Latest Update | 2024/2025 | Already Passed
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Course
MRK 3000
Institution
MRK 3000
MARK 3000 Test 2 UGA McManus
Questions and Answers | Latest Update |
2024/2025 | Already Passed
What is the goal of a marketing plan?
To outline strategies for achieving business objectives.
How does product differentiation benefit a business?
It helps the product stand out from compe...
MARK 3000 Test 2 UGA McManus
Questions and Answers | Latest Update |
2024/2025 | Already Passed
What is the goal of a marketing plan?
✔✔ To outline strategies for achieving business objectives.
How does product differentiation benefit a business?
✔✔ It helps the product stand out from competitors.
Why is market research important for new products?
✔✔ It identifies consumer needs and market gaps.
What does brand equity refer to?
✔✔ The value of a brand based on consumer perception.
What is a customer persona used for in marketing?
✔✔ To tailor marketing strategies and messages to target customers.
1
,What is the difference between push and pull marketing?
✔✔ Push marketing promotes directly, while pull marketing creates demand.
How can you measure an advertising campaign's success?
✔✔ By tracking metrics like engagement and ROI.
What does a marketing audit evaluate?
✔✔ The effectiveness of marketing strategies and practices.
How does seasonal marketing affect sales?
✔✔ It aligns with times of the year to boost sales.
What is influencer marketing?
✔✔ Using influencers to increase brand awareness and trust.
What is a marketing mix?
✔✔ A combination of product, price, place, and promotion strategies.
2
, How does a unique selling proposition (USP) help a product?
✔✔ It highlights what makes the product different from competitors.
Why is customer feedback valuable for businesses?
✔✔ It provides insights into customer satisfaction and areas for improvement.
What is a brand’s value proposition?
✔✔ The promise of value that a brand delivers to its customers.
What does market segmentation involve?
✔✔ Dividing a market into distinct groups with similar characteristics.
How can a business use SWOT analysis?
✔✔ To assess strengths, weaknesses, opportunities, and threats.
What is the purpose of a sales funnel?
✔✔ To track and guide customers through the buying process.
3
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