MARK 3000 Grantham Final Exam Questions and Answers | Latest Update | 2024/2025 | Already Passed
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Course
MRK 3000 Grantham
Institution
MRK 3000 Grantham
MARK 3000 Grantham Final Exam
Questions and Answers | Latest Update |
2024/2025 | Already Passed
What is the role of a marketing budget?
To allocate resources effectively for various marketing activities and campaigns.
How does a loyalty program benefit a company?
By encouraging repea...
MARK 3000 Grantham Final Exam
Questions and Answers | Latest Update |
2024/2025 | Already Passed
What is the role of a marketing budget?
✔✔ To allocate resources effectively for various marketing activities and campaigns.
How does a loyalty program benefit a company?
✔✔ By encouraging repeat purchases and increasing customer retention.
What is the difference between direct and indirect sales channels?
✔✔ Direct sales involve selling products directly to consumers, while indirect sales use
intermediaries like retailers.
What is the purpose of a customer journey map?
✔✔ To visualize and understand the steps customers take from first contact to purchase.
How can a company measure brand awareness?
✔✔ By tracking metrics like social media mentions, search volume, and survey responses.
1
,What is the function of a marketing dashboard?
✔✔ To provide a real-time overview of marketing performance and key metrics.
What does a market trend represent?
✔✔ A general direction in which market conditions or consumer behaviors are moving.
How does content marketing support lead generation?
✔✔ By creating valuable content that attracts and engages potential customers.
What is the significance of a marketing mix model?
✔✔ To analyze the effectiveness of various marketing tactics and their impact on sales.
What role does customer segmentation play in personalized marketing?
✔✔ It allows businesses to tailor messages and offers to different customer groups based on their
specific needs and preferences.
What is the main goal of market research?
2
, ✔✔ To gather information that helps businesses make informed decisions.
How does a company use demographic data?
✔✔ To target specific groups based on characteristics like age, gender, and income.
What is brand loyalty?
✔✔ The tendency of customers to continue buying from the same brand.
What does a marketing objective define?
✔✔ The specific goals a business aims to achieve through its marketing efforts.
What is the role of market segmentation in advertising?
✔✔ To create targeted ads that appeal to different customer groups.
What is a marketing funnel?
✔✔ A model that describes the stages customers go through from awareness to purchase.
How does competitive analysis benefit a business?
3
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